Marketing Communications Executive

POSITION SUMMARY

Social Media and Content Marketing
. Writes copy for and updates the hotel website and outlet site builds with relevant promotional information and images
. Plans for, writes copy and schedules the content calendar for the hotel's owned social media platforms
. Champions hotel content creation and runs social media ads where required
. Manages community engagement on the hotel's owned social media platforms by responding to comments and direct messages
. Works with KOLs to organize and execute paid content partnerships
. Manages guest reviews on Google My Business, Facebook and other third-party review sites such OTAs
. Assist in copywriting, and the development and print production of hotel marketing collaterals, and ensures all hotel collaterals reflect the highest level of professionalism in content and presentation
. Assist with updating of hotel content on third-party F&B websites and on OTAs

Public Relations
. Build and develop relationships with media and KOLs to generate content on the hotel's social media platforms through hosted FAM stays and media tastings
. Handle complimentary room bookings for media/KOL visits, and reservations for dining & spa experiences, and send out internal media advisories
. Prepare press kits for media FAMs, media tastings and coordinate press drops
. Assist with sending media invitations and collating RSVP for media tastings and special events
. Facilitate filming, interviews and photoshoot opportunities that showcase the hotel and its talents
. Daily media monitoring and clipping of all relevant print and online articles
. Update and maintain the media database

Administrative
. Prepare and compile monthly and quarterly Marketing Communications reports
. Update Awards folder and keeps track of accolades
. Raise purchase requisitions and process invoices for payment
. Prepare the monthly finance report
. Files new digital and collateral assets and maintains the shared Marcom folder, Sharepoint folder and BOX image drive
. Oversee the Marketing Communications generic mailbox and address queries within 24 hours of initial contact

PREFERRED QUALIFICATIONS

University Degree in Public Relations, Marketing, Journalism or Mass Communications

Experience and Skills

. A minimum 1 year of experience in travel, hospitality, luxury goods or PR agency preferred
. Superior writing ability and presentation skills
. Proficiency in Microsoft Office - Word, PowerPoint and Excel
. Working knowledge of social media platforms. Enjoys creating social media content and is up to date on social trends
. Proficiency in photo and video editing software (Photoshop, Canva, Capcut) would be an asset
. Knowledge of production methods in graphic arts, printing, film, radio and television would be an asset
. Superior organizational skills - can handle multiple tasks simultaneously while adhering to deadlines
. Good interpersonal skills to maintain open communication and good relationships with all departments
. Represents the hotel in a positive and professional light able to interact well with media, guests, management, suppliers and staff