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Job Requirements:
. Educational Qualifications
o Diploma or Degree in Marketing, Communications, Mass Communication, Business, or related fields.
. Experience
o 1-3years of relevant marketing communications or digital marketing experience.
. Skills/Qualifications
o Strong English and Chinese writing and editing skills
o Basic copywriting experience for digital and print platforms
o Working knowledge of digital and marketing tools:
. Socialmedia platforms: Instagram, Facebook, Youtube
. Analytics:Google Analytics / platform insights
. Designtools: Canva, Adobe InDesign/Illustrator (advantage)
. Content Management Systems (CMS): WordPress or similar
o Strong organizational and time management skills
o Ability to manage multiple tasks in a fast-paced environment, prioritize tasks and meet deadlines
o Detail-oriented with strong coordination abilities
o Comfortable working with agencies and cross-functional teams
o Creative, proactive, and open tolearning
o Team player with good interpersonal skills
o Proficient in Microsoft Office (Word,Excel, PowerPoint)
Key Responsibilities:
. Marketing
o Support the development and execution of marketing communication strategies aligned with corporate branding guidelines
o Ensure consistent brand messaging across all marketing touchpoints (digital, print,events, internal communications)
o Assist in brand-building and awareness initiatives
o Create, edit, and manage marketing content including:
. Website and landing page content
. Social media posts
. EDMs
. Marketing collateral (brochures, posters, presentations etc)
o Support publicity of college and school events from planning to execution
o Photo and video taking for college and school events
o Support content planning and posting schedules for social media platforms (e.g. Instagram, Facebook, Youtube)
. Assist with digital marketing initiatives such as SEO-friendly content, paid ads, and performance tracking
. Monitor engagement, comments, and basic analytics, and prepare performance reports
. Explore new social media channels for college publicity
o Liaise with different stakeholders of the website and update information regularly
o Liaise with students and alumni for testimonies and student life activities for publicity purposes
o Maintain databases of alumni, and external organizations
o Liaise with agencies, designers, printers, and production vendors
. Recruitment
o Handle inquiries via phone, emails, text messages, social media, and walk-ins
. General
o Support main reception line whenever required
o Any other duties as directed by the Manager of the Business Office
Job ID: 146017191