Responsible for building marketing, client & communication strategies of Piaget in SEAO region supporting business objectives as well as long-term brand building
maximising communications investments with a specific focus on digital channels,
developing client experiences to drive recruitment and retention,
accelerating ecommerce,
strengthening product strategic development,
while ensuring close monitoring of A&P budgets.
Key Responsibilities
Brand and Categories Strategy:
Develop and implement a comprehensive marketing and communication strategy aligned with Piaget's global brand guidelines and the specific needs of the SEAO market.
Ensure brand consistency across all marketing and communication channels.
Collaborate with the product and merchandising teams to develop marketing plans for new and existing product categories.
Go-to-Marketing And Integrated Marketing Campaigns
Oversee the planning, execution, and analysis of integrated marketing campaigns across all channels, including digital, print, events, and retail.
Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI.
Develop and maintain strong relationships with key media outlets and influencers in the SEAO region to enhance brand visibility and reputation (Public Relations & Media Relations).
Collaborate with the sales team to develop and execute effective trade marketing programs that drive sales and market share.
Oversee the development and execution of digital marketing strategies, including social media, search engine optimization (SEO), and online advertising.
Oversee the planning and execution of high-profile events to engage clients and promote the Piaget brand (Event Management).
Direct and oversee all Marketing functions (Product Marketing, Creative Content, Media, Social, PR, Events, External relations, Market and brand intelligence) towards common vision and in daily operations.
Define and manage the A&P budget and performance metrics to dynamically optimize resources and make informed decisions.
Team Management
Build performing teams, fostering an inclusive work environment to develop talents
Foster a culture of excellence and togetherness-shared purpose, which fosters high levels of cross-functional/cross-departments engagement and collaboration.
Be an internal and external ambassador of the Maison and its values.
The Exceptional Skills We Are Looking For
At least 15 years experience with a solid background in the Marketing function
