At TV SD we are passionate about technology. Innovations impact our daily lives in countless ways, and we are dedicated to being a part of that progress. We test, we audit, we inspect, we advise. We never stop challenging ourselves for the safety of society and its people. We breathe technology, we strive for professional excellence, and we leave a mark. We take the future into our hands. We are TV SD.
As the Marketing Business Partner Academy (ASEAN), you collaborate closely with the Business Unit Academy in the ASEAN region, serving as the strategic marketing counterpart. Your primary goal is to advance the TV SD Academy's professional training products and services on impactful marketing strategies and campaigns. You develop and execute marketing plans tailored to the needs of the Academy in ASEAN. Working together with the other marketing functions and sales, you continuously develop, implement, and refine integrated marketing strategies aligned with business objectives, market trends, and consumer behaviors. This role requires strategic thinking, familiarity with TV SD's business, and strong stakeholder management skills to navigate the matrix environment and drive marketing excellence.
Key Responsibilities
- Develop and implement integrated marketing strategies to position TV SD Academy as a leader in professional training in the ASEAN region.
- Design and execute strategic and operational marketing plans for assigned product segments, focusing on both current offerings and new training programs - with a high focus on digital channels and especially paid advertisement.
- Design and oversee the execution of target-group specific marketing campaigns in collaboration with other marketing functions and especially the digital disciplines.
- Regularly analyze market, customer, and competitor data to derive effective go-to-market strategies, value propositions, and messaging tailored to the region.
- Monitor and evaluate the success of marketing activities using KPIs provide recommendations for optimization based on data-driven insights.
- Work closely with cross-functional teams to improve marketing processes, ensuring efficient workflows and a consistent, high-quality brand experience.
- Ensure all marketing activities are results-driven monitor KPIs and regularly report on campaign, program, and initiative effectiveness.
- Build strong relationships with regional stakeholders and ensure cohesive execution through seamless communication and alignment with central teams.
- Cross-functional and ASEAN collaboration: Work closely with business teams and cross-functionally within Marketing to deliver cohesive and effective marketing efforts. Act as the regional coordinator to the ASEAN leadership team.
Education and Experience - University degree in Marketing, Business Administration, Communications, or a related field
- 5+ years of experience in strategic marketing, B2C/B2B communications, or agency work, with expertise in digital marketing and e-commerce. Experience working in Continuing Education Training providers advantageous.
- Strong knowledge of the full marketing mix, especially content, performance channels, and digital/social media
- Experience and detailed understanding of digital campaign execution and paid advertisement
- Excellent communication skills and a data-driven approach to marketing
- Structured, solution-focused work style with high quality standards
- Proactive in spotting market opportunities and driving innovation
- Skilled at building strong relationships with regional stakeholders
- Uses analytics and regional performance metrics to inform decisions and optimize campaigns
At TV SD, we have employees from more than 100 different countries collaborating together. People of different backgrounds, skills, and pursuing different life goals. Our strength comes from these countless and varied perspectives.
We are committed to be an inclusive and diverse workplace by welcoming people of all backgrounds. We want Diversity & Inclusion (D&I) to be a foundation of our company and create an environment where all our employees can trust they will be treated with respect, regardless of gender, nationality, ethnic background, faith, beliefs, disabilities, age, sexual orientation, or identity. As such, our employees are expected to behave at all times in a manner consistent with TV SD Code of Ethics and Company values.
We firmly believe embedding D&I in the heart of what we do will inherently contribute to the success of TV SD. Click here to find out more about Diversity at TV SD.
