Location: Queenstown
Industry: Automotive
This role is responsible for developing and executing comprehensive marketing strategies and strategic PR plans to promote the products across various channels
Key Responsibilities
Marketing
- Plan, execute, and optimize digital and traditional marketing campaigns to promote the brand
- Develop and implement marketing strategies the company(Sales & Aftersales)
- Manage advertising, media buying, and public relations efforts
- Oversee content creation and ensure consistent brand messaging across all platforms
- Drive customer engagement through targeted email campaigns, social media, and events
- Collaborate with cross-functional teams to align marketing efforts with business goals
- Monitor and report on key performance metrics for marketing initiatives
- Manage budgets and allocate resources effectively to maximize ROI
- Plan and support product launches, trade shows, and dealer promotions
PR
- Responsible for developing and executing strategic PR plans that align with the organization's broader goals and objectives
- Setting clear, measurable objectives, identifying target audiences, and crafting key messages that will resonate with those audiences
- Create annual and quarterly PR plans with key campaigns, milestones, and activations
- Safeguard and enhance organization and brands reputation by continuously monitoring public sentiment, both online and offline, and addressing any negative feedback or perceptions promptly
- Proactively work to build and maintain a positive image for organization and brands by highlighting its achievements, values, and contributions to society
Media Relations
- Build and maintain strong relationships with the media
- Develop and nurture relationships with editors, journalists, KOLs, and media outlets by pitching stories, arranging interviews, and generating media coverage that promotes brands and organisation's messages, products, or services
- Secure proactive media coverage in mainstream media, lifestyle, trade, and automotive media (or relevant to industry)
Reputation & Crisis Management
- Safeguard and enhance organization and brands reputation by continuously monitoring public sentiment, both online and offline, and addressing any negative feedback or perceptions promptly
- Proactively work to build and maintain a positive image for organization and brands by highlighting its achievements, values, and contributions to society
- Identify risks early and manage PR responses to potential issues, complaints, or crises
- Develop and maintain a comprehensive Crisis Communications Plan, including escalation protocols
- Act as the key lead during crisis situations —managing stakeholder communications, media responses, and internal updates
- Prepare crisis holding statements, Q&A documents, and real-time reactive messaging
- Conduct regular crisis simulations and media training for leadership and spokespeople
- Lead crisis communication planning and messaging frameworks
PR Campaigns & Event Management
- Organizing and managing events such as press conferences, product launches, and community outreach programs to promote the organization and engage with stakeholders
- Coordinate media attendance and coverage for product launches, partnerships, and corporate events
Key Requirements
- At least 5 years of experience in marketing, and PR management preferably in the automotive industry or consumer goods sector
- Strong expertise in digital marketing, including social media, SEO, SEM, email campaigns, and content marketing
- Proficient in data analysis and using analytics tools (e.g., Google Analytics, CRM systems)
- Experience with brand management and strategic positioning
- Ability to work with creative teams to produce high-quality content and materials to engage and resonate with the public and embody the brand's values
- Ability to analyse public sentiment, media coverage and effectiveness of public relations campaigns for making informed decisions and adjustments
- Possesses class 3 driving license
All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.
Kindly email your resume in a detailed Word/pdf format to [Confidential Information]
We regret that only shortlisted candidates will be notified
People Profilers Pte Ltd
EA Registration Number: R25127279
EA license number 02C4944
EA Personnel: Lee Kah Yung (Roger)
