MARKETING AND DEVELOPMENT SPECIALIST (LOGISTICS)

Develop and execute integrated marketing strategies to support enterprise-level logistics solutions, across domestic and cross-border markets.

Develop and execute comprehensive marketing strategies aligned with business objectives, including lead generation, branding, and service differentiation for logistics solutions (freight, last-mile, warehousing, fulfillment, etc.)

Oversee brand positioning, go-to-market planning, product marketing, and client communications tailored to logistics buyers and procurement stakeholders.

Drive integrated campaigns across traditional and digital platforms targeting enterprise, SME, and cross-border clients.

Lead regional and global campaigns focused on market expansion, customer acquisition, and key account penetration.

Collaborate closely with Business Development, Operations, and Product teams to align commercial strategy with marketing performance.

Drive adoption of digital marketing, data analytics, automation, and CRM platforms to increase ROI, lead quality, and customer lifecycle engagement.

Manage external agencies, media relations, and content strategy to ensure consistent brand voice across all channels.

Represent marketing in senior leadership meetings, providing data-driven insights and strategic recommendations.

Build, lead, and coach a high-performing marketing team with clear KPIs and executional excellence.