Working in a small, fun, and dynamic team pushing the frontiers of education, you'll be the go-to person and our engine driving AfterSkool's marketing momentum.
What you'll be doing:
- Lead generation: Execute campaigns across social, website, and events that drive enquiries and referrals. Monitor results closely and suggest improvements.
- Own our social media presence: Plan, schedule, and publish content across Instagram, TikTok, and beyond. Be the first to respond to DMs and keep engagement buzzing.
- Manage our outsourced production team and stay on top of weekly social media experiments and tracking!
- Community management: Build and nurture parent/student communities, both online and on-site. Create initiatives, swag, and more that attract people to AfterSkool.
- Website execution: Bring website ideas to life, including layout updates and integrating marketing ideas from Geniebook.
- Photography and Design: Own all design work - from photoshoots to final edits and IG graphics to printed materials. Canva, Adobe, whatever it takes. Bonus if you can take great photos, videos, or go live with a regular smartphone.
- Special project support: Support bootcamps, 1-1 teacher consults, TikTok Live Teaching, and other conversion or engagement campaigns.
- Awards management: Handle student awards process from end-to-end, ensuring a steady stream of testimonials that reinforces us as the top education provider of choice.
Work Schedule:
4 Weekdays + 1 Weekend: 10am - 7pm
Requirements:
- 1-2 years experience in a marketing, creative, community role
- Proven ability to run lead generation campaigns and measure ROI Strong organisational and executional skills you love ticking things off your to-do list
- Great eye for design and detail, and comfortable creating visual assets with Adobe
- Social media savvy you know what performs well and how to adapt content for each platform
- Experience in community building or community management OR a natural people-magnet and party organiser
- Someone who can take ownership and run with ideas
- Interest in education is a big plus
