About the Role:
As the the Marketing & Communications Lead, you will be responsible for providing communications and stakeholder relationship support to the Divisional President, Divisional Council, Singapore Country Head and member groups within the Singapore Division and our members in the Philippines. S/he will be responsible for marketing of continuing professional development programs to members and stakeholders, managing regular member communications including speech writing and annual report contributions, managing local/international media and media strategy and management, supporting the management of local external/government relations, and enhancing the brand and visibility of CPA Australia in the local market.
Your key responsibilities include:
- Develop and deploy interventions (media campaigns, content partnership etc) to increase awareness to current and prospective members on the CPA Australia offering.
- Develop and manage a budget for such campaigns in Singapore, as well as the overall marketing & communication function
- Produce regular EDMs, social media posts and other marketing collaterals to publicise professional development and member engagement activities to members and stakeholders
- Oversee and support Singapore media strategy, working with the Country Head and relevant stakeholders to ensure a coordinated approach.
- Draft, distribute, and manage press releases to ensure accurate, timely communication with targeted media outlets.
- Monitor media coverage and share with the Division and Country Head on CPA Australia, competitors and industry issues.
- Provide timely, relevant and newsworthy stories to be disseminated to the media, promoting CPA Australia events or opinions featuring comments from Divisional spokespeople and appropriate thought leaders
- Contribute to enhancing CPA Australia's brand and visibility through relevant projects that profile the global nature of our organisation and its thought leadership.
- Support the Division's key events by contributing to design, coordination, execution, and campaign activities as required.
- Work with the Division to ensure that all marketing, event and media collateral comply with CPA Australia's brand guidelines.
- Support the Country Head to oversee the production and management of strategic projects identified by the annual Member Engagement Plan to extend CPA Australia's brand, visibility and thought leadership.
About You:
- Minimum eight years experience in marketing/communications role
- Demonstrated experience in provision of strategic communications advice and management at senior level
- Excellent media management and marketing/communication skills with relevant issue management experience
- Ability to think strategically, work independently and in a team under pressure
- Strong project management skills and speech-writing skills, with strong attention to detail
- Tertiary qualifications in communications/marketing or journalism desirable
- Ability to recognise opportunities to profile CPA Australia and negotiate positive outcomes for CPA Australia
Why we love working here:
We are a Values led organisation, we
Create opportunity,
Pursue excellence,
Achieve together
The people: you'll work with like-minded and talented colleagues who aspire to be the best
Our members: they are at the heart of everything that we do.
Hybrid working a minimum 3 days in the office each week
Busy, fast paced, and we are passionate about what we do
Learning & Professional Development opportunities
We are global and global mindsets are encouraged
About Us:
CPA Australia is Australia's leading professional accounting body and one of the largest in the world. We have more than 175,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes.
Why We Love Working at CPA Australia
At CPA Australia, we're proud of our vibrant, values-led culture. We live by our core values:
Create Opportunity,
Pursue Excellence, and
Achieve Togetherand they shape everything we do.
Here's what makes working here special:
- Inclusive culture We celebrate diversity and are committed to creating a workplace where everyone feels respected, valued, and empowered to thrive.
- People-first culture Work alongside passionate, like-minded professionals who strive to be their best.
- Hybrid flexibility Enjoy the balance of working from home and in the office (minimum three days onsite).
- Wellbeing matters Access health and wellbeing sessions, learning labs, and a generous reward and recognition program.
- Supportive benefits Paid parental, volunteer, and study leave, plus the option to purchase additional leave.
- Career growth Take advantage of learning and professional development opportunities.
- Global mindset Be part of a truly international organisation with over 20 offices around the world.
- Incentives that reward you Participate in our annual incentive scheme.
- Fast-paced and purpose-driven Thrive in a dynamic environment where your work makes a difference to our members and the profession.
About Us:
CPA Australia is Australia's leading professional accounting body and one of the largest in the world. We have more than
175,000 members in over
100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes.
We are
values-based organisation underpinned by the
CPA Australia Way,which is our commitment to each other and a way of working. It is the foundation of our success, experienced and lived by our people, and felt by members.
How do I Apply
Click
Apply Now to submit your application for this opportunity.
To learn more about CPA Australia and other opportunities, please visit our Careers page at
