Marketing and Communications Executive

OVERALL JOB PURPOSE

To support the planning and execution of integrated marketing and communications initiatives that drive visitation, ticket sales, revenue and brand awareness for the Attraction, its products, experiences, events and promotions.

The role is responsible for coordinating assigned marketing campaigns, partnership initiatives, promotional activities and marketing communications materials across relevant touchpoints. The incumbent will work closely with internal departments and external stakeholders to ensure campaigns are delivered effectively, on time and within approved budgets, while monitoring results and identifying opportunities for improvement.

DUTIES & RESPONSIBILITIES

• Support the planning and execution of integrated marketing campaigns and promotional initiatives for the Attraction's products, experiences, events and seasonal programmes to drive visitation, ticket sales, revenue and brand awareness.

• Coordinate the development and production of marketing communications and collateral, including campaign messaging, copy, promotional content, brochures, posters, signage and creative briefs, ensuring accuracy and consistency with brand guidelines.

• Develop and manage marketing partnerships, cross-promotions and collaborative initiatives with tourism, corporate, lifestyle and commercial partners to extend campaign reach, enhance guest engagement and support revenue generation.

• Coordinate with internal departments, external partners, vendors and service providers to ensure marketing initiatives and deliverables are implemented effectively and according to agreed requirements and timelines.

• Support the planning and execution of marketing events and activations, including onsite branding, promotional mechanics, guest communications, partner coordination and operational requirements.

• Work closely with the Digital Marketing team to ensure campaign messaging and promotions are aligned across online and offline channels, maintaining a consistent and integrated brand presence.

• Monitor and evaluate campaign performance against relevant KPIs, including visitation, ticket sales and revenue, and prepare post-campaign reports with insights and recommendations for improvement.

• Manage assigned marketing budgets, project timelines and deliverables, ensuring expenditure remains within approved budgets and activities are completed according to schedule.

• Maintain accurate and organised records of campaign plans, partnership documentation, quotations, invoices, reports and marketing materials for reporting, audit and reference purposes.

• Undertake other marketing, communications, branding, partnership and related projects as assigned by the Head of Department.

QUALIFICATIONS, KNOWLEDGE & EXPERIENCE

• Bachelor's Degree in Marketing, Communications, Business Management or an equivalent professional qualification.

• Minimum two years of relevant experience in marketing, communications, partnerships, promotions or a related role, preferably within the tourism, attractions, hospitality or lifestyle industry.

• Strong command of written and spoken English, with good copywriting and communication skills.

• Good understanding of integrated marketing and communications, with experience supporting campaigns, promotions, partnerships, events and marketing collateral across online and offline channels.

• Working knowledge of digital marketing platforms, analytics tools and/or creative software such as Google Analytics, Meta Business Suite, Adobe Creative Suite or video editing tools would be an advantage.

• Strong project coordination and organisational skills, with the ability to manage multiple projects, stakeholders, timelines and deliverables concurrently. Proactive, resourceful and detail-oriented, with the ability to work independently and meet tight deadlines.

Important Notes

By submitting your Curriculum Vitae (CV)/Resume, you agree to your data being used in conjunction with recruitment and employment purposes.

In order to maximize your opportunities to work with us, you are encouraged to keep the information provided accurate, complete and up-to-date.

IMPORTANT:

We do not collect any of the following:

1. NRIC/FIN or any national identifiers

2. Photo

3. Date of birth

4. Age

5. Spouse/Family Information

Please do NOT include these in your CV/Resume and we reserve the right to reject any application that contains the above.