Job Summary
You will design and execute marketing campaigns using research and analysis to drive engagement. Manage digital content creation and website optimization while monitoring performance metrics to identify growth opportunities.
Responsibilities
- Design and propose marketing campaigns supported by structured research, analysis, and case studies to drive targeted engagement
- Conduct market research to identify and define target audiences for marketing initiatives
- Create digital marketing content to enhance brand presence and customer interaction
- Perform competitive market analysis to benchmark and inform marketing strategies
- Identify areas of opportunity through data-driven insights to support business growth
- Research industry trends to keep marketing approaches relevant and innovative
- Design and optimize website features to improve user experience and conversion rates
- Track and analyze performance metrics to measure campaign effectiveness and progress
Requirements
- Adaptable and resourceful
- Organisational skills with meticulous attention to detail
- Strong communication and presentation skills
- Ability to prioritize tasks and meet deadlines even when multi-tasking
- Self-motivated and hardworking
