Marketing Analyst - Apple Search Ads

Your responsibilities will be:

• Building and scaling Apple Search Ads campaigns for multiple mobile apps.
• Optimizing campaigns based on ROAS, CPA, TTR, CR, while aligning with internal ROAS goals.
• Designing and implementing a comprehensive testing strategy (keywords, ad groups, localizations, bidding, automation).
• Collaborating closely with ASO, Product, and Creative teams to drive synergy between organic and paid traffic.
• Continuously identifying growth opportunities - including experiments with Custom Product Pages, new geos, funnel improvements, and advanced targeting.
• Monitoring trends, benchmark performance against competitors, and adjust strategy accordingly Maintaining campaign hygiene: regular audits, budget pacing, creative refreshes.

What you'll need:

. Bachelor's degree and above in Marketing or related majors.
. 1+ years of related work experience performance marketing, ideally in mobile application or gaming industry.
. Hands-on experience in managing Apple Search Ads.
. Strong analytical skills: proficient in Excel/Google Sheets, BI dashboards, and MMP tools (AppsFlyer, Adjust).
. Experience with automation tools (e.g., , SplitMetrics Acquire) or scripting custom workflows.
. Proven ability to structure and analyze A/B tests (keywords, creatives, user segments, CPT bidding).Entry level

. Marketing position. Fresh graduates are welcome.