Job Description:
Our client is a dynamic technology firm at the forefront of innovation, offering cutting-edge digital products and platforms that transform the way businesses operate. The Marketing & Partnership Lead will drive brand visibility, user engagement, and strategic collaborations across the region. This role blends marketing expertise with partnership development to amplify the company's growth and position it as a market leader.
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Key Responsibilities:
- Develop and execute integrated marketing campaigns across digital, social, PR, and events.
- Craft compelling brand messaging and content tailored for target audiences and verticals.
- Analyze campaign performance and adjust strategies to improve ROI and conversion rates.
- Identify, negotiate, and manage strategic partnerships with key ecosystem players, tech vendors, agencies, and industry groups.
- Build co-marketing initiatives with partners to expand brand reach and user base.
- Maintain strong partner relationships and deliver value through joint initiatives and enablement.
- Lead go-to-market strategies for new product launches or market entries.
- Collaborate with product, sales, and customer success teams to ensure aligned brand messaging and market approach.
- Leverage data and insights to identify growth opportunities and customer trends.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 8 years of experience in marketing and/or partnerships, preferably in a tech or digital-first company.
- Proven track record in developing marketing strategies and managing strategic partnerships.
- Strong communication, negotiation, and relationship-building skills.
- Experience with CRM, analytics tools, and marketing automation platforms (e.g., HubSpot, Google Analytics).
EA Licence No: 23S1615
