Marketing & Growth Manager

About HappyWiz

HappyWiz Indoor Playground is a family-focused indoor entertainment brand dedicated to creating a fun, engaging, and memorable experience for children and their families. We are committed to providing a safe, exciting, and high-quality environment where children can play, learn, and celebrate special moments.

As we continue to grow, we are looking for a results-driven, hands-on, and commercially minded Marketing & Growth Manager to lead our customer acquisition, brand awareness, partnerships, and revenue growth initiatives.

Role Overview

The Marketing & Growth Manager will be responsible for driving customer traffic, increasing brand visibility, growing memberships, improving birthday party and group booking inquiries, and developing strategic partnerships that contribute directly to business growth.

This role is ideal for someone who combines strong marketing execution with growth thinking, understands how to turn visibility into measurable business results, and is comfortable working in a fast-paced, consumer-facing environment.

Key Responsibilities

Growth and Customer Acquisition

• Develop and execute marketing and growth strategies to increase customer traffic, leads, and conversions

• Identify and implement effective customer acquisition channels across both online and offline platforms

• Drive awareness and engagement through social media, local marketing initiatives, digital campaigns, and community outreach

• Plan and execute campaigns that support walk-in traffic, memberships, birthday party bookings, school trips, and group events

Partnerships and Business Development

• Build and manage partnerships with preschools, kindergartens, student care centres, enrichment centres, community groups, and corporate organisations

• Identify opportunities for collaborations, cross-promotions, and local partnerships that can expand brand reach and generate business leads

• Work closely with external partners, event organisers, KOLs/KOCs, and mall stakeholders where relevant

Brand and Marketing Execution

• Manage the overall marketing calendar, including seasonal campaigns, festive promotions, thematic events, and customer engagement initiatives

• Oversee content direction for promotional materials, social media, in-store campaigns, videos, and digital communication

• Ensure consistent and compelling brand presentation across all customer touchpoints

• Support the development of promotional packages and campaigns that strengthen the brand's positioning and sales performance

Sales Support and Conversion

• Work closely with operations and front-line teams to improve lead conversion and customer experience

• Support the design of attractive, market-relevant packages for memberships, events, birthday celebrations, and school/group visits

• Monitor customer journey performance and identify opportunities to improve inquiry-to-booking and visit-to-membership conversion

Performance Tracking and Reporting

• Track and analyse the performance of marketing campaigns, lead sources, partnerships, and promotional activities

• Prepare regular reports on customer acquisition, campaign effectiveness, conversion performance, and return on marketing efforts

• Use data and insights to continuously refine strategies and improve business outcomes

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred

• Minimum 3 years of relevant experience in marketing, growth, partnerships, business development, or customer acquisition

• Experience in a consumer-facing business is strongly preferred, especially in family entertainment, indoor playgrounds, education, retail, F&B, leisure, or lifestyle industries

• Strong understanding of local marketing channels, social media platforms, promotional strategy, and customer acquisition methods

• Proven ability to execute campaigns that drive measurable business results

• Strong organisational skills with the ability to manage multiple projects independently

• Commercially aware, proactive, and highly results-oriented

• Strong interpersonal and communication skills, with the ability to work across internal teams and external partners

• Comfortable in a hands-on role within a fast-moving business environment

Preferred Qualifications

• Experience in children's entertainment, indoor playgrounds, enrichment centres, or family-oriented businesses

• Familiarity with social media marketing, local partnership development, KOL/KOC collaboration, and event-based promotions

• Experience working with Google Business Profile, Meta platforms, customer engagement campaigns, and offline traffic-driving activities

What We Are Looking For

We are looking for someone who is not only creative, but also commercially driven and execution-focused. The ideal candidate should be able to think strategically, work independently, and take ownership of initiatives that directly contribute to business growth.

This role is best suited for someone who:

• Understands both branding and conversion

• Can turn ideas into execution

• Is comfortable working closely with operations

• Has a strong sense of accountability for performance and results

• Enjoys building growth from the ground up

What We Offer

• The opportunity to play a key role in the growth of an expanding family entertainment brand

• A dynamic and hands-on working environment

• The chance to contribute directly to business performance and strategic development

• A platform to bring ideas to life and make a visible impact

• Career growth opportunities for strong performers

Salary

Remuneration will be commensurate with experience and qualifications.