Start2 Group is a global innovation leader taking your startup journey to the next level. As a premier startup ecosystem platform, Start2 Group serves as the ultimate destination for growth-oriented startups, corporations, investors, and governments to shape and scale ventures with growth potential.
Founded in 2008, Start2 Group has consistently played a pivotal role in the success stories of thousands of startups, guiding them seamlessly from initial fundraising to global expansion. We operate in key markets across Europe, the Americas, Asia, and the Middle East, shaping the future of innovation on a global scale.
We are looking for a Marketing & Ecosystem Manager who shall play a pivotal role in driving business growth in Asia by shaping impactful marketing strategies and cultivating high-value ecosystem relationships.
In this role, you will:
- Drive and execute marketing and ecosystem initiatives, with a focus on Singapore/SEA and Climate.
- Act as both a strategic leader and hands-on executor, balancing local and regional priorities.
This is an exciting opportunity for a visionary professional who thrives at the intersection of marketing and innovation ecosystems.
Essential Duties & Responsibilities
Marketing
- Drive and execute marketing and ecosystem initiatives, including ideating, strategizing, and developing marketing collaterals to drive awareness and top-of-funnel growth.
- Plan, design, and execute engaging, relevant and integrated campaigns across digital, social, PR, events, and video to amplify impact and capture the unique dynamics of each market.
- Manage and optimize SEO, paid campaigns, CRM automation, and digital performance.
- Analyze client feedback and data to identify areas for improvement, focusing on driving engagement and conversion.
- Collaborate with Marketing and Ecosystem teams to support lead generation initiatives and share relevant market insights.
- Ensure localized campaigns align with Start2's brand and growth goals.
- Track and review marketing performance, lead conversion, ROI, optimize campaigns, and provide feedback.
- Use insights to optimize ad spend, content performance, and growth tactics.
- Report key findings to marketing, programs, BD, sales, and leadership teams.
- Manage, collaborate and liaise with marketing partners for creative assets.
- Project manage marketing initiatives and partner activities from concept to delivery.
- Continuously analyze marketing performance, providing insights and recommendations for improvement.
- Support country and regional Business Development and Product teams, providing market-driven perspectives and hands-on assistance.
Ecosystem
- Drive the growth and mapping of Start2 Group's ecosystem by identifying, analyzing, and prioritizing collaboration opportunities with corporates, governments, multipliers, and innovation agencies.
- Conduct in-depth market research to ensure resonance with local needs and program objectives.
- Design and implement strategies to nurture stakeholder relationships, aligning with market trends.
- Act as a connector and ecosystem builder, facilitating partnerships and fostering innovation-led growth.
What We're Looking For
- 5+ years of experience in B2Bmarketing and ecosystem management,with a proven track record in Singapore, ideally with regional oversight.
- Strong experience in digital campaigns, events, performance marketing, and content marketing.
- Deep understanding of the innovation/startup ecosystem in Asia, especially Singapore.
- Excellent leadership,communication, negotiation and project management skills.
- Agile, entrepreneurial mindset with the ability to thrive in a fast-paced, global environment,with adaptability to navigate ambiguity and shifting priorities.
- Experience collaborating with product, sales, and business development teams to develop marketing materials that support growth objectives.
- Strategic thinker with a results-oriented approach.
- Strong content creation skills, with the ability to translate complex product information into simple, compelling narratives.
- Good team player and always willing to help the team when required.
- Excellent command of written and spoken English in a business context.
- Ideally, you are a dynamic professional who brings in experience and a fresh perspective and enthusiasm to our team.
Why Join Us
- Be at the forefront of Asia's innovation ecosystems, building bridges between startups, corporates, and governments.
- Take ownership of marketing and ecosystem strategy.
- Collaborate with regional marketing peers, shaping Start2 Group's brand in Asia.
- Work on meaningful initiatives in Climate Tech andshaping industries of the future.
Ready to drive growth and innovation across Asia Apply now and become Start2
Group's connector, storyteller, and ecosystem builder.
We regret that only shortlisted candidates will be notified.
