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Market Researcher

3-6 Years
SGD 3,000 - 3,500 per month
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  • Posted 6 days ago
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Job Description

1. Lead Generation & Prospect Research

  • Identify and research potential clients, customers, and business opportunities across targeted industries and markets.
  • Develop and maintain a pipeline of qualified leads.
  • Utilize various research platforms, databases, social media channels, industry directories, and online resources to identify prospects.
  • Verify and validate lead information including company details, decision-makers, contact information, and business requirements.
  • Segment prospects according to industry, geography, company size, revenue, and business potential.
  • Conduct account profiling and develop target account lists.

2. Market Intelligence & Competitive Analysis

  • Monitor market developments, industry trends, competitor activities, and emerging business opportunities.
  • Gather intelligence on competitor products, pricing strategies, market positioning, customer acquisition activities, and business developments.
  • Prepare competitor benchmarking reports and market landscape assessments.

3. Business Opportunity Development (exclude)

  • Research upcoming tenders, contracts, projects, and procurement opportunities.
  • Track market expansion opportunities and new business sectors.

4. Data Analysis & Reporting

  • Collect, analyze, and interpret market and customer data


Requirements:

  • Bachelor's Degree in Marketing, Business Administration, Economics, Market Research, Statistics, Data Analytics, or a related field.
  • Minimum 0-3 years of experience in market research, lead generation, business intelligence, sales support, or business development.
  • Proficiency in CRM platforms and lead generation tools.
  • Experience in conducting market analysis and competitive intelligence research.
  • B2B industry experience is preferred.
  • Strong analytical skills with experience in data analysis and reporting tools.
  • Proficient in internet and database research, as well as Microsoft Office applications.
  • Fresh graduates are welcome to apply.

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Job ID: 148707711