JOB SCOPE
We are seeking a dynamic and driven individual with some foundational experience in market research to join our team. As a Senior Market Research Analyst, the ideal candidate must have about 1-4 years of experience in both qualitative and quantitative research, with qualitative research forming the core focus of the role.
The key areas include but are not limited to the following:
Research, Analysis and Insights
- Assist in designing and executing qualitative research projects, including focus groups, in-depth interviews, and ethnographic studies.
- Conduct secondary research to support project objectives.
- Help develop screeners, discussion guides, and interview scripts.
- Assist in, or even lead, moderating qualitative focus groups or interviews.
- Analyse qualitative data, identifying key themes and insights.
- Contribute to report writing, including summarizing findings and preparing presentations.
- Collaborate with senior researchers and clients to ensure high-quality research outcomes.
- Where applicable and required, integrate qualitative and quantitative (e.g. using surveys and secondary data sources) research methodologies and findings. Hence exposure to quantitative research methods is also essential.
Project Management
- Manage or assist in project setup and fieldwork management such as scheduling interviews, recruiting participants, arranging venues and coordinating with vendors.
- Manage project timelines and collaborate with cross-functional stakeholders (i.e. client relations, operations, vendors, data science, etc.) to ensure timely project completion.
- Provide regular project or fieldwork updates to clients.
JOB EXPECTATIONS & REQUIREMENTS
- Education: Minimum bachelor's degree in Market Research, Communications, Psychology, Sociology, Business, or a related field.
- Experience: Minimum 14 years of hands-on qualitative market research experience, including moderating and interviewing, with at least basic experience in quantitative or mixed-method studies.
- Analytical Skills: Strong analytical and critical thinking abilities, with experience in data interpretation and reporting.
- Communication Skills: Strong interpersonal skills with the ability to articulate with clarity, engage and build rapport with a diverse range of participants, clients and colleagues.
- Project Management: Demonstrated ability to manage multiple projects simultaneously and in a highly organised approach, ensuring timely and high-quality delivery.
- Attention to detail: High level of accuracy and attention to detail in all aspects of research and reporting.
ABOUT US
Welcome to the Insights Table. We are a market research agency that see ourselves being able to do better for the industry. On our table, we are proud of our drive, conviction, and authenticity to deliver best-in-class insights and value to our clients. We strive to create a work environment that excites and motivates our people on the table. An environment where individuals can be excited about starting their day, with a purpose, every day.
This is a table where insights are uncovered, curiosity leads to answers, important agenda are discussed, and informed decisions are made. Above all, everyone on the table enjoys coming together.
