Role Overview:
These roles focus on gathering, analyzing, and interpreting market data to support business decision-making. The Market Research Executive assists in research projects, the Insights Analyst interprets data to generate actionable insights, and the Insights Coordinator ensures research processes and reporting run smoothly.
Key Responsibilities:Market Research Executive:- Assist in planning and executing market research studies.
- Collect data from primary and secondary sources, including surveys, interviews, and databases.
- Prepare research reports, charts, and presentations for internal stakeholders.
- Support project timelines and documentation.
- Help maintain research databases and manage vendor relationships.
Insights Analyst:- Analyze market, consumer, and competitor data to generate actionable insights.
- Conduct quantitative and qualitative data analysis.
- Develop dashboards, visualizations, and reports for business units.
- Support strategic decision-making with data-driven recommendations.
- Monitor trends and identify opportunities or risks for the business.
Insights Coordinator:- Coordinate research projects and ensure timely delivery of results.
- Liaise with internal teams and external vendors or agencies.
- Maintain documentation and research records for compliance and reference.
- Support reporting and presentation of findings to management.
- Ensure adherence to research methodologies and quality standards.
Shared Responsibilities:- Support data-driven decision-making across the organization.
- Ensure accuracy, integrity, and relevance of collected data.
- Collaborate with cross-functional teams to align insights with business objectives.
- Stay updated on industry trends, market dynamics, and research tools.
- Assist in continuous improvement of research processes and reporting methods.
Qualifications & Skills:- Education: Bachelor's degree in Marketing, Business, Statistics, Economics, or related field.
- Experience:03 years in market research, business insights, or analytics roles for junior positions.
- 25 years for Insights Analyst roles with demonstrated analytical experience.
- Technical Skills:Proficiency in MS Excel, PowerPoint, and data visualization tools (Tableau, Power BI).
- Knowledge of statistical analysis software (SPSS, R, Python) is a plus.
- Understanding of market research methodologies and techniques.
- Ability to interpret quantitative and qualitative data effectively.
- Soft Skills:Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Attention to detail and accuracy in data handling.
- Ability to work collaboratively and manage multiple tasks.
Work Environment:- Office-based or hybrid, collaborating with marketing, strategy, and product teams. The role involves conducting research, analyzing data, preparing reports, and presenting insights to stakeholders.
