Market Research Analyst

The Strategy Marketing Analyst proactively gathers and analyzes market data to deliver actionable insights that inform business decisions. This role involves developing a thorough understanding of market size and segmentation, competitive landscape, customer needs, industry trends, and emerging opportunities.

Job Responsibilities

• Collect, monitor and analyze market data related to industry trends, including regulations, technological trends and market dynamics, analyse customer needs and competitive landscape, to assist in strategic decision-making.
• Conduct market segmentation and sizing to identify target markets and growth opportunities
• Conduct thorough market research to identify opportunities for growth and increased market share
• Create detailed reports and presentations that summarize research findings and provide where possible actionable insights to marketing and management teams
• Collaborate with cross-functional teams to support strategic planning and ensure cohesive strategy alignment with business goal.
• Maintain up-to-date knowledge of the competitive landscape and customer needs
• Support the development of marketing strategies through data-driven analysis and recommendations
• Any additional duties assigned

Education:

• Bachelor's Degree in Business & Economics, Social Science or Marketing or any related field

Job Experience:

• Minimum 2-4 years of experience in research, data analysis, or a related analytical role preferably in the technological sector
• Proven experience in market research, financial analysis, business intelligence, or academic research preferred
• Experience interpreting complex datasets and generating actionable insights to support business decisions
• Familiarity with sector-specific industry trends and research methodologies is highly desirable
• Demonstrated ability to collaborate internally and required information from different stakeholders
• Proficiency in data analysis tools (eg. Excel, Power BI) and experience in CRM
• Strong critical thinking and problem-solving skills
• Excellent communication and presentation skills
• Self-motivated and a team player

Others:

• Fluent in English, written and verbal
• Proficient in another ASEAN language is preferred
• Excel in Microsoft office.
• Self-motivated and a team player
• Meticulous and ability to work independently
• Positive spirit and can-do attitude
• Ability to multi-task and agility
• Good interpersonal and collaborative skills