The Strategy Marketing Analyst proactively gathers and analyzes market data to deliver actionable insights that inform business decisions. This role involves developing a thorough understanding of market size and segmentation, competitive landscape, customer needs, industry trends, and emerging opportunities.
Job Responsibilities
- Collect, monitor and analyze market data related to industry trends, including regulations, technological trends and market dynamics, analyse customer needs and competitive landscape, to assist in strategic decision-making.
- Conduct market segmentation and sizing to identify target markets and growth opportunities
- Conduct thorough market research to identify opportunities for growth and increased market share
- Create detailed reports and presentations that summarize research findings and provide where possible actionable insights to marketing and management teams
- Collaborate with cross-functional teams to support strategic planning and ensure cohesive strategy alignment with business goal.
- Maintain up-to-date knowledge of the competitive landscape and customer needs
- Support the development of marketing strategies through data-driven analysis and recommendations
- Any additional duties assigned
Education:
- Bachelor's Degree in Business & Economics, Social Science or Marketing or any related field
Job Experience:
- Minimum 2-4 years of experience in research, data analysis, or a related analytical role preferably in the technological sector
- Proven experience in market research, financial analysis, business intelligence, or academic research preferred
- Experience interpreting complex datasets and generating actionable insights to support business decisions
- Familiarity with sector-specific industry trends and research methodologies is highly desirable
- Demonstrated ability to collaborate internally and required information from different stakeholders
- Proficiency in data analysis tools (eg. Excel, Power BI) and experience in CRM
- Strong critical thinking and problem-solving skills
- Excellent communication and presentation skills
- Self-motivated and a team player
Others:
- Fluent in English, written and verbal
- Proficient in another ASEAN language is preferred
- Excel in Microsoft office.
- Self-motivated and a team player
- Meticulous and ability to work independently
- Positive spirit and can-do attitude
- Ability to multi-task and agility
- Good interpersonal and collaborative skills
