As the Marcom Director, you will lead the development of marketing, communications, and content strategies to enhance the brand of a leading organization. You will oversee marketing, digital marketing, communications, and service quality efforts, building strong partnerships with internal and external stakeholders to deliver impactful campaigns.
Key Responsibilities:
- Develop and implement marketing and social media strategies to support business goals.
- Align messaging and branding across departments.
- Increase brand awareness using both traditional and digital channels.
- Manage social media accounts and content creation.
- Explore new platforms and channels for audience engagement.
- Oversee agency and vendor relationships, ensuring high-quality deliverables.
- Measure and report the performance of marketing and digital efforts.
- Develop and execute communications strategies, including PR, media outreach, and multimedia content.
- Create compelling content for target audiences, such as media, public, and partners.
- Lead public relations initiatives, including press releases, speeches, and media responses.
- Build strong media relationships to enhance brand recall.
- Collaborate with business units to integrate media strategies into marketing campaigns.
- Manage crisis communications and prepare proactive plans
Requirements
- Degree in Marketing, Mass Communications, Business, or related field.
- 15+ years in Marketing Communications in a leadership role
- Proven experience in crisis communications and strategy development.
- Strong organizational, multitasking, and time management skills.
- Excellent presentation, communication, and interpersonal abilities.
- Team player with strong relationship-building skills.
- Critical thinking and problem-solving abilities.
