1. Target relevant job roles
Focus on people likely to have that certification:
- F&B staff
- Kitchen assistants
- Baristas
- Waiters / servers
- Restaurant supervisors
2. Target related industries
Select industries such as:
- Food & Beverage
- Hospitality
- Catering services
3. Use interest-based targeting
Add interests like:
- Cooking / food preparation
- Restaurant work
- Hospitality training
4. Use location targeting (very important)
Since SWQ is from SkillsFuture Singapore, it's mainly relevant in:
So restrict your ads to Singapore only.
5. Use keywords (for Google Ads)
If you're using search ads, target keywords like:
- SWQ F&B certificate job
- food and beverage operations certificate Singapore
- F&B staff with certification
6. Best strategy (highly recommended)
If you already have data:
- Upload a list of certified staff (if you have it) → Custom Audience
- Then create a Lookalike Audience to find similar people
