Managing Director

Key Responsibilities

• 1. Overall Business & Company Management

• Oversee the company's day-to-day business operations and ensure smooth and efficient execution across all functions.

• Work closely with the management team to develop and execute the company's business strategy, growth plans, and expansion initiatives.

• Monitor overall business performance, financial targets, operating costs, and resource allocation.

• Establish and implement internal policies, procedures, workflows, and performance standards to support sustainable business growth.

• Lead and coordinate different departments and ensure effective collaboration between sales, marketing, account management, influencer management, creative, and AI teams.

• Identify operational gaps and business opportunities and implement appropriate solutions to improve productivity, profitability, and scalability.

• Take an active role in decision-making relating to business development, staffing, partnerships, clients, projects, and company operations.

• 2. Sales & Business Development

• Lead and oversee the company's sales and business development activities, including client acquisition, relationship management, and revenue growth.

• Develop and execute sales strategies to acquire new clients and expand existing client accounts.

• Identify potential clients, business opportunities, strategic partnerships, and new markets for the company's influencer marketing, advertising, and branding services.

• Oversee the entire sales process, from lead generation and client approach to proposal preparation, negotiation, closing, and account development.

• Build and maintain strong relationships with key clients, brands, agencies, influencers, and strategic business partners.

• Monitor sales pipelines, conversion rates, revenue targets, and business development performance.

• Participate in key client meetings and negotiations and take responsibility for major or strategic accounts.

• Work with the relevant teams to develop proposals, campaigns, branding solutions, and influencer marketing strategies that meet client requirements.

• 3. Client & Project Management

• Oversee the delivery of client projects and ensure projects are completed according to agreed timelines, budgets, and quality standards.

• Monitor client satisfaction and ensure effective communication and timely resolution of client issues.

• Coordinate with internal teams and external partners to ensure smooth execution of advertising, branding, influencer, and marketing campaigns.

• Review major project proposals, budgets, contracts, and deliverables before submission or execution.

• Identify opportunities to increase revenue through upselling, cross-selling, and long-term client partnerships.

• 4. Influencer, Advertising & Branding Operations

• Oversee the company's influencer sourcing, campaign management, advertising, and branding activities.

• Ensure the company maintains an effective network of influencers, content creators, agencies, media partners, and other relevant business partners.

• Oversee the sourcing, evaluation, communication, negotiation, and engagement of influencers for client campaigns.

• Ensure campaigns and branding projects are aligned with client objectives, target audiences, budgets, and expected results.

• Develop and maintain strategic partnerships that can strengthen the company's service offerings and market position.

• 5. AI & Technology Integration

• Work with the company's AI team to identify and implement AI solutions that improve sales, client servicing, influencer management, marketing, and operational efficiency.

• Oversee the effective use of AI tools in areas such as client prospecting, lead generation, client communication, influencer sourcing, influencer communication, campaign management, and internal workflows.

• Ensure AI is appropriately integrated into the company's business processes without compromising service quality, client relationships, or business judgment.

• Monitor the performance and effectiveness of AI-enabled processes and identify opportunities for further automation and improvement.

• Support the AI team in understanding business requirements and translating operational needs into practical AI-driven solutions.

• 6. Team & Performance Management

• Lead, manage, and motivate employees across different functions and ensure clear responsibilities and performance expectations.

• Set departmental objectives and KPIs and regularly review performance against business and revenue targets.

• Develop the company's organizational structure and workforce requirements in line with business growth.

• Foster a collaborative, accountable, and results-oriented working culture.

• Identify training, recruitment, and resource requirements to support business expansion.

• 7. Financial, Risk & Compliance Management

• Monitor company budgets, operating expenses, revenue performance, and overall financial efficiency.

• Work with the finance team to monitor cash flow, profitability, budgets, and financial performance.

• Review and approve major commercial arrangements, vendor agreements, and business expenditures within the company's authority framework.

• Identify and manage operational, commercial, and business risks.

Ensure business activities are conducted in compliance with applicable laws, regulations, contractual obligations, and company policies.

Qualifications & Skills

• Proven experience as a COO, Managing Director, General Manager, Operations Director, Head of Business, or similar senior management position.

• Strong experience in business management, sales, business development, and operations, preferably within advertising, branding, influencer marketing, digital marketing, media, or technology-related industries.

• Demonstrated ability to lead a company or business unit and take responsibility for revenue growth, client acquisition, operational performance, and overall business results.

• Strong commercial and strategic thinking with proven experience in developing sales strategies and building long-term client and business relationships.

• Experience managing cross-functional teams and coordinating sales, operations, marketing, creative, and technology functions.

• Good understanding of influencer marketing, advertising, branding, digital marketing, or related industries.

• Experience working with AI-enabled business processes or technology platforms is an advantage, with the ability to understand and apply AI to improve business efficiency.

• Strong negotiation, communication, leadership, project management, and problem-solving skills.

• Fluent in English and Chinese, with the ability to communicate effectively with clients, business partners, and China-based teams.

• Experience working with China-based clients, teams, vendors, influencers, or business partners is highly preferred.

• Strong ability to work independently, make commercial decisions, manage multiple priorities, and drive business growth in a fast-paced environment.