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Sentosa Development Corporation

Manager / Senior Manager, Strategic Comms & PR

Sentosa Development Corporation
Singapore
8-10 Years
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Job Description

[What the role is]

As part of Sentosa Development Corporation's Communications team, you will play a pivotal role in shaping and delivering the organisation's brand narrative. You will lead strategic communications and public relations initiatives that strengthen Sentosa's reputation as a premier leisure destination for both local and international visitors.

[What you will be working on]

Corporate Communications

  • Oversee corporate publications including the website, and media monitoring reports.
  • Ensure consistency of messaging and alignment with organisational objectives across all communication platforms.

Media & Public Relations

  • Build and maintain strong relationships with mainstream journalists, trade publications, online media, and social media influencers.
  • Drive proactive media engagement through pitching, hosting familiarisation tours, and securing impactful coverage.
  • Manage media queries and support issues/crisis communications with timely, transparent responses.

Stakeholder & Partnership Engagement

  • Collaborate with internal teams and external partners to co-create destination campaigns and joint communications initiatives.
  • Strengthen Sentosa's positioning through strategic partnerships and stakeholder engagement.

Leadership & Events

  • Lead cross-functional communications projects and contribute to the planning and execution of corporate events.
  • Provide guidance to junior team members and manage external agencies/vendors where required.

[What we are looking for]

  • Degree in Mass Communications, Public Relations, or related discipline.
  • At least 8 years of relevant experience, preferably in tourism, hospitality, or lifestyle sectors.
  • Strong media pitching, writing, and editing skills.
  • Proficiency in digital communications tools, including social media platforms, analytics dashboards, and emerging AI applications.
  • Fluency in Mandarin is advantageous for engaging regional media and stakeholders.
  • Demonstrated ability to manage complex projects, influence senior stakeholders, and deliver measurable outcomes.
  • A collaborative team player with strong interpersonal skills.
  • Passionate, energetic, and self-motivated, with creativity in developing communications strategies.

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Communications
Employment Type:
Full time

Job ID: 148112313

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Last Updated: 24-05-2026 07:17:51 PM
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