Manager / Senior Manager, Marketing

Company Description

COMEX-IT Group Pte Ltd is a Singapore-based events company specializing in organizing large-scale consumer technology exhibitions. With decades of industry expertise, COMEX-IT Group spearheads some of the nation's most renowned event brands, including COMEX, IT SHOW, Consumer Electronics Exhibition (CEE), and The Tech Show (TTS). Our mission is to create impactful and high-quality experiences that connect consumers with cutting-edge technology while providing a unique and memorable shopping experience. We are dedicated to driving innovation and delivering value for our partners, exhibitors, and attendees.

Role Description

You will be an experienced and strategic marketing professional responsible for independently overseeing and driving all marketing activities, including branding, for a designated portfolio of B2C events. You will be instrumental in planning and executing impactful visitor and exhibitor marketing campaigns, managing key supplier relationships, and providing crucial integrated marketing support. This role requires a strong understanding of the B2C events landscape, exceptional campaign management skills, and the ability to work collaboratively across teams.

Oversee the B2C event portfolio marketing activity including branding.

Plan and execute visitor and exhibitor marketing campaigns on time, to budget as agreed in consultation with the Business Director for the event.

Produce strategic and execution plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plans.

Provide integrated marketing and collaborative support to the exhibition sales teams to produce new content and partnerships for the portfolio.

Co-ordinate and manage a range of supplier relationships including creative designers, website developers, the media, and data houses.

Manage, develop and maintain all websites.

Liaise with all team members and stakeholders on items containing event branding.

Conduct or commission relevant market research for each product when required, measure customer satisfaction and identify event development opportunities.

Requirements

Bachelor's degree in Marketing or Business Administration, or equivalent practical experience.

8 years of experience in integrated, experiential, performance marketing, preferably in Consumer/Technology industry.

Proficient in leveraging social media platforms and strategies to enhance engagement and drive measurable business outcomes.

Knowledge of online and offline marketing strategies and techniques.

Demonstrates strong written and verbal communication skills, with a focus on crafting consistent and compelling narratives across various channels.

Demonstrates excellent stakeholder management, collaboration, and project management skills.

Work Location: Singapore Expo