Identifying industry trends and incorporating new ideas into marketing strategy
Developing, managing, and executing quarterly or annual marketing plan (for the entire marketing department or your specialized area)
Defining and/or updating the key performance indicators (KPIs) relevant to marketing efforts, tracking success towards those goals, and providing accurate stakeholder updates
Conducting market research
Managing the company's public relations efforts
Overseeing a company's marketing activities and brand awareness including the overall outreach strategy and training a team of Marketing Executives.
