Job Responsibilities
Resident Engagement via Email Campaigns
- Lead the planning, development and execution of targeted email campaigns to drive resident engagement and promote community health programmes
- Manage end-to-end campaign process, including audience segmentation, approvals, testing, deployment and post-campaign performance analysis
- Develop high-quality content adhering to brand guidelines and campaign objectives
- Own and maintain an email marketing calendar, ensuring alignment with regional health initiatives and goals
- Collaborate across functions to ensure seamless execution, in accordance to best practices and organisational protocols
Marketing & Publicity of Community Health Programmes
- Develop publicity strategies and implement data-driven marketing campaigns to drive awareness and sign-ups to regional health initiatives and programmes
- Support cross-functional teams to develop effective marketing campaigns and ensure timely rollout and alignment with overall objectives
- Oversee development of marketing assets, messaging and promotional materials
Performance Tracking & Optimisation
- Monitor campaign performance and engagement metrics to provide actionable insights
- Optimise campaign performance based on data insights and stakeholder feedback
- Manage campaign budgets efficiently to meet targets
Other Related Duties
Undertake any other projects/assignments as assigned
Job Requirements
- Bachelor degree in marketing, business administration or related discipline
- Minimum 8 to 10 years of marketing experience with at least 2 to 3 years in a supervisory role, in email marketing or members engagement, preferably in healthcare or public sector.
- Proven experience in developing and executing data-driven email campaigns
- Strong understanding of CRM and email platforms is a must
- O perationally strong and process-driven with a focus on execution
- Familiarity with best practices in consent and data management
- Excellent stakeholder management skills with the ability to drive cross-team collaborations
- Experience in healthcare communications would be advantageous
- Able to work effectively under tight timelines
