CapitaLand Development Singapore is seeking a strategic and creative Manager to lead the marketing, communications, and place branding efforts across our placemaking initiatives. This role is pivotal in shaping the identity and perception of our destinations, such as Singapore Science Park and Catapult, as vibrant, future-ready hubs that bring communities together through innovation, culture, and collaboration. The ideal candidate is a hands-on leader with a strong marketing instinct, storytelling ability, and proven experience in building place-based brands.
Responsibilities:
Place Branding & Strategic Communications
- Develop and implement compelling brand narratives that bring our destinations to life and differentiate them in the market
- Drive strategic communication plans that strengthen awareness, build affinity, and position our precincts as go-to destinations for work, life, learning, and play
- Ensure consistent, high-quality messaging across all touchpoints, including digital, social, on-site, media, and partner communications
- Serve as the brand steward, ensuring alignment across various stakeholders, activations, and campaigns
Marketing & Campaign Management
- Design and lead integrated marketing campaigns that elevate placemaking efforts, drive engagement, and deliver measurable results
- Oversee content development and the editorial calendar, including thought leadership, social media, newsletters, and advertising
- Work with agencies and partners to craft compelling creative, media plans, and PR stories
- Monitor campaign performance, derive insights, and iterate for continuous improvement
Audience Development & Community Engagement
- Identify and cultivate key audience segments - including tenants, professionals, families, students, and interest groups - relevant to each placemaking site
- Develop audience engagement strategies that foster emotional connection, active participation, and long-term loyalty
- Build and sustain meaningful partnerships with community, industry, and cultural organizations to co-create programmes and experiences
Event Programming & Experience Design
- Curate and manage a robust calendar of experiences that reflect the character and aspirations of each destination-ranging from lifestyle and wellness events to innovation showcases and cultural programmes
- Ensure brand storytelling is thoughtfully woven into every experience, both physical and digital
- Lead event planning, execution, and evaluation, collaborating with vendors and stakeholders to ensure high-quality delivery
Requirements:
- Bachelor's degree in Marketing, Communications, Branding, Event Management, or related field
- Minimum 8 years of experience in brand marketing, communications, placemaking, or destination marketing, with at least 3 years in a managerial capacity
- Demonstrated success in leading brand campaigns, audience development strategies, or precinct marketing initiatives
- Strong writing, visual communication, and content creation skills
- Proficient in digital and social media marketing, analytics, and campaign tools
- Resourceful, collaborative, and outcomes-driven, with a bias for execution and creative problem-solving
- Comfortable operating in fast-paced environments and balancing multiple stakeholders
