About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
We're looking for a data-driven, analytical, and user-obsessed marketer to lead Landing Page Optimisation (LPO) and conversion rate improvement across our digital acquisition funnel. This is a hands-on building role.
As the Manager, Landing Page Optimisation, you'll own the strategy, testing, and iteration of landing experiences that drive measurable improvements in sign-ups, trials, and qualified pipeline. You'll work on the Global performance marketing team, and partner closely with Design, and Web Engineering teams to optimize the user journey from ad click to conversion - ensuring that every visitor lands on the most relevant, high-converting experience.
This is a hands-on, high-impact role for someone passionate about experimentation, data, and storytelling through UX - blending behavioral insights, analytics, and creative testing to improve performance metrics globally, with a focus on the APAC region.
Responsibilities:
Strategy & Planning
- Own the landing page experimentation roadmap for performance marketing campaigns - aligning with acquisition, CAC, and ROI goals.
- Define hypothesis-driven test plans (A/B, multivariate, and personalization experiments) across paid channels, organic and full funnel flows, including geo experiments.
- Partner with regional and global marketing teams to localize landing pages for APAC markets, optimizing for regional nuances, languages, and conversion behavior.
- Collaborate with Product Marketing and Creative teams to align messaging, visuals, and offers with audience intent and funnel stage.
Build frameworks that connect media intent (keyword/audience) with on-page experience for seamless conversion alignment.
Experimentation & Execution
- Use tools such as Contentful to design, build, execute and analyze experiments.
- Work closely with Web Engineering and Design to build, QA, and launch new variants quickly and efficiently.
Manage CRO pipelines and maintain documentation of learnings, winning variants, and global best practices. - Leverage heatmaps, click maps, and session recordings (Hotjar, FullStory, Microsoft Clarity) to identify user drop-offs and behavioral patterns.
- Partner with Paid Media teams to test ad-to-landing-page relevance, driving quality score improvements and CAC efficiency.
Measurement & Analytics
- Define and track key metrics - conversion rate (CVR), bounce rate, funnel progression, and lead quality (MQLSQL).
- Build dashboards (Looker, Tableau, GA4) that visualize LPO performance and experiment results.
- Analyze experiment data with statistical rigor ensure test validity and scalability before rollout.
- Partner with analytics teams to connect web performance to downstream metrics in Salesforce (SFDC) and Marketo, ensuring end-to-end visibility.
- Continuously monitor site speed, UX quality, and mobile responsiveness to improve overall user experience.
Cross-Functional Collaboration
- Collaborate with Performance Marketing, Product Marketing, and Design to translate campaign intent into conversion-optimized experiences.
- Partner with Regional Marketing (APAC, EMEA, US) to share insights, align LPO best practices, and scale successful frameworks globally.
- Work with RevOps, Analytics, and Finance to align testing results with CAC and revenue efficiency metrics.
- Serve as the CRO advocate within marketing - championing experimentation, evidence-based design, and continuous improvement.
Who you are
We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:
- 5-8 years of experience in Conversion Rate Optimization (CRO), Web Strategy, or Performance Marketing, ideally within B2B SaaS or fintech.
- Proven track record of improving landing page conversion and CAC efficiency through structured testing and user insight.
- Deep understanding of A/B testing methodologies, web analytics, and UX design principles.
- Strong quantitative and analytical skills - able to interpret data and communicate findings clearly.
- Experience collaborating with cross-functional teams (Design, Engineering, Product Marketing).
- Excellent project management and stakeholder communication skills.
- Bachelor's degree in Marketing, Business Analytics, Computer Science, UX Design, or related field.
Preferred qualifications:
- Experience building or scaling a global CRO program.
- Familiarity with localization and personalization strategies for multi-market campaigns (especially across APAC).
- Knowledge of AI-driven optimization tools (e.g., Dynamic Yield, Mutiny, or Adobe Sensei).
- Understanding of SEO and paid media landing page interplay for full-funnel optimization.
- Ability to synthesize insights into actionable creative briefs for design and content teams.
