About Klook
We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.
Our mission is to build the digital infrastructure for the global experience economy empowering merchants to share their passions and travelers to discover the heartbeat of each destination.
We operate a mobile-first, curated platform featuring diverse experiences across global destinations.
Do you share our belief in the wonders of travel Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook.
We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:
- Customer First
- Push Boundaries
- Critical Thinking
- Build for Scale
- Less is More
- Win as One
We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution Join us!
The Mission
As a Paid Social Manager, you will sit at the heart of how millions of travelers discover their next experience. You will own the planning, execution, and optimisation of paid social campaigns across major social platforms, partnering closely with growth, analytics, and data science to turn insight into action.
This role blends hands-on media buying with high-velocity experimentation. You will shape how we test creatives, evolve media buying strategies, and measure what truly drives incremental growth, ensuring our investments compound impact in the channels our customers live on today.
Key Responsibilities
- Plan, launch, and optimise paid social campaigns, including testing media buying approaches, bidding strategies, and targeting structures.
- Develop and run structured creative testing frameworks across formats, hooks, and messages.
- Make data-backed decisions across media buying, audience, and creative strategies.
- Plan, execute, and interpret incrementality experiments, including conversion lift studies and holdout tests.
- Optimise across both user acquisition (UA) and user re-engagement (UR) objectives.
- Build and maintain lightweight automation or data pulls using SQL and APIs to support reporting and operational efficiency.
The Must-Haves
- 4+ years of experience in paid social or performance marketing.
- Hands-on experience managing campaigns on major paid social platforms.
- Proven track record optimising toward performance KPIs such as ROAS or CPA.
- Experience running creative tests and using results to drive iteration.
- Familiarity with incrementality testing and conversion lift studies.
- Solid understanding of pixels, conversion events, and platform attribution.
- Strong analytical skills and comfort working with data.
The Ideal Candidate (Hard Skills & Tech Stack)
- Familiar with performance marketing and hands-on paid social media buying.
- Understands core campaign structures, bidding strategies, and optimisation levers across major paid social platforms.
- Brings solid media planning fundamentals, including selecting audiences and approaches based on objectives and role across the user funnel.
- Familiar with incrementality testing concepts, including conversion lift studies or platform lift tests.
- Strong understanding of how tracking, pixels, and event schemas translate into reliable measurement.
- Working knowledge of SQL or comfort using basic queries, and familiarity with APIs or automation tools is a plus.
Existing deep proficiency in key ads platforms like Meta Ads Manager, TikTok (Pangle/Spark Ads) &/or other social channels like Snapchat, Reddit, LINE, Kakao is a plus.
Why Join Us
- The Playground: You will manage one of the largest and most complex travel ad accounts in the world. The data volume here is a strategist's dream.
- Performance Branding: We aren't just chasing installs; we are building a brand. You will define how Klook shows up on the screens of millions of travelers.
- Global Impact: Your campaigns will directly inspire people to leave their homes and experience the world. You are selling memories, not widgets
Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We're dedicated to creating a welcoming and supportive culture where everyone belongs.
Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (Agency). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.
An Agency must obtain advance written approval from Klook's Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing. 
