Manager (Marketing, Recruitment & Admissions)

Nanyang Business School competes with top business schools from around the world to attract applicants from diverse backgrounds to join its graduate programmes. The key purpose of the role is to support student outreach, recruitment and admission functions to bring in the best students to join our graduate programmes.

This role reports to the Assistant Director of Graduate Studies (Marketing, Recruitment & Admissions).

Key Responsibilities include but not limited to the following:

Marketing

• Run product marketing and branding activities for NBS Graduate Studies

• Maintain owned media (websites, socials, brochures)

• Work with agencies for media campaigns, artwork, copy, photoshoots and video productions

Recruitment

• Recruit students into selecting MBA / Specialise Masters programmes

• Conduct lead generation and nurturing activities

• Consult with prospects on programme suitability

• Represent programmes at events such as education fairs, information sessions, coffee chats

Admissions

• Oversee programme application and admission processes

• Manage processes for scholarships

• Ensure a high level of service quality for applicants

Key competencies and qualifications requirements:

• Degree in any field, Business or Marketing preferred

• Minimum 7 years of relevant experience

• Familiar with media strategy and digital marketing (SEM, content, social media)

• Strong communication and presentation skills

• Excellent eye for detail

• Digital literacy in Microsoft Office and general cloud software

• These competencies are not compulsory, but any would be advantageous:

  • Domain experience in education / graduate studies

  • B2G/B2B marketing for ASEAN countries

  • Visual design, copywriting, web, CMS

  • CRM systems and Marketing Automation

  • Process-oriented, data-driven, data visualization and project management skills