International Card Services (ICS) is charged with the mission of changing the world at work by delivering unique value and service to our card members to have their backs and create value, growth, and opportunity for all our stakeholders. As a key growth market, Singapore requires dedicated leadership to provide ongoing and accelerated growth by optimizing our acquisition and marketing channels to bring value to our customers and continually innovate and optimize our marketing and operations to create the best customer experience, maximize engagement, and drive stakeholder value.
Responsibilities:
The Marketing Manager, Program Management and Partnership is responsible for:
Loyalty and Benefits Program Management
Own and manage the day-to-day operations and development of the benefits and loyalty rewards programs, ensuring a seamless end-to-end customer journey from points earn to redemption.
Plan and execute loyalty marketing strategies to deliver revenue growth, market share growth and loyalty platform margin improvements. Monitor program performance and provide strategic insights using customer and usage data to optimize engagement, satisfaction, and retention.
Partnership Development
Build and maintain relationships with external partners including key brands, merchants, and service providers to enhance the value and attractiveness of the rewards ecosystem.
Collaborate with partners to co-create and deliver compelling offers and campaigns aligned with customer needs and business goals.
Marketing Execution & Engagement
Plan and implement integrated marketing campaigns to drive awareness, product engagement, and card spending.
Align marketing initiatives with broader ICS product strategies, ensuring consistency across customer segments and channels.
Work closely with internal teams across Product, Customer Service, Compliance, and Technology to ensure smooth implementation of campaigns and program enhancements.
Oversee centralized planning and resource coordination for major marketing initiatives such as product launches and compliance updates
Qualifications:
At least 3 - 7 years working experience. Prior experience and knowledge of the Cards, Financial Services Market or premium lifestyle products and services, as well as loyalty programs for both proprietary and cobranded products will be an added advantage
Strong sense of personal accountability and experience in process efficiency improvement
Experience in Card Member end-to-end life cycle engagement, marketing operation managements & deployment & monitoring including understanding of digital marketing and capabilities.
A team player with strong leadership skills and interpersonal skills
Ability to collaborate across Lines of Business
Meticulous with attention to details. Candidates should be able to work independently with strong work ethics and integrity
Minimum Bachelor Degree in Business, Marketing or Banking & Finance
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
Competitive base salaries
Bonus incentives
Support for financial-well-being and retirement
Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
Generous paid parental leave policies (depending on your location)
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
