The Global Finance & Technology Network (GFTN) is an organisation established by the Monetary Authority of Singapore (MAS) in 2024 to harness technology and foster innovation for more efficient, resilient, and inclusive financial ecosystems through global partnerships. GFTN organises convening forums, offers advisory services on innovation ecosystems, provides access to transformative digital platforms, and invest in technology startups with the potential for growth and positive social impact through its venture fund.
We seeking an experienced Marketing Manager to own and execute end-to-end marketing campaigns for our global forums. In this role, you will coordinate across multiple marketing functions, manage stakeholders, and be instrumental in driving registrations, enhancing brand awareness, and attracting top-tier participants and partners from around the world.
Job Description:
Campaign Ownership & Execution:
- Own end-to-end marketing campaigns for assigned forums from strategy through to execution and post-event analysis.
- Accountable for delivering delegate registrations and ticket revenue targets for assigned forums.
- Coordinate across multiple marketing functions (performance marketing, content, creative, marketing operations) to deliver cohesive, high-impact campaigns.
- Develop and manage campaign timelines, budgets, and deliverables with strong attention to detail and project management rigour.
Campaign Management and Execution:
- Email Marketing: Draft and execute email marketing campaigns (EDMs) designed to engage and convert, including segmented lists, targeted messaging, and lifecycle nurture sequences.
- Social Media Strategy: Lead the creation and implementation of social media campaigns and content that drive event awareness and engagement across platforms such as LinkedIn, Twitter, Instagram, Facebook, and YouTube.
- Content Creation and Management: Produce engaging content including videos, interviews, and promotional materials such as brochures, OOH ads, and forum guides. Manage onsite photography and videography to capture key moments and create compelling visual content.
- Digital Marketing and Website Management: Own website content updates and accuracy for assigned forums. Work closely with performance marketing and marketing operations teams on paid campaigns and digital assets.
- Develop and manage timelines, budgets, and performance metrics.
- Stakeholder Communication: Present campaign plans, performance updates, and post-event analysis to senior management.
Performance Analysis and Reporting:
- Monitor and analyse campaign performance against KPIs.
- Provide regular reporting and actionable insights to leadership.
- Continuously optimise campaigns based on data and market feedback.
Our Ideal Candidate:
- Minimum of 6 years of marketing experience with a proven track record of hands-on experience executing successful campaigns for large-scale events.
- Email and Social Media Expertise: Strong hands-on experience in both email marketing and social media strategy, with a proven ability to drive engagement and ROI through these channels.
- CMS and CRM Proficiency: Comfortable working with content management systems (e.g., WordPress, Webflow) and CRM platforms (e.g., HubSpot, Salesforce) to manage content, track campaigns, and leverage data for decision-making.
- Excellence and Ownership: Meticulous attention to detail with high standards for quality. Takes full accountability for outcomes and proactively drives solutions.
- Growth Mindset: Eager to learn, adapt, and continuously improve. Curious and proactive about leveraging AI tools to enhance efficiency and performance.
- Strategic Thinker and Storyteller: Evaluates complex situations, solves problems creatively, and crafts compelling narratives that engage target audiences.
- Cross-Functional Collaboration: Experience working within cross-functional teams, including sales, partnerships, operations, and content, to align marketing efforts with event objectives and ensure cohesive execution.
- Industry Knowledge: A keen interest and understanding of the FinTech and Financial Services industry, its trends, and key players is preferred, but not mandatory.
