About the Company
Esplanade – Theatres on the Bay aims to be the pride of Singapore, loved by its people and the world's best. Our vision is to be a performing arts centre for everyone, to be internationally recognised for our creativity and sense of adventure as well as be known for our exceptional standards of service.
About the Role
The Manager, Marketing (Digital) will support the organisation's broader digital strategy while leading the end-to-end management, development and continuous optimisation of the website platform. The role will drive the website's evolution as a core digital product by defining its roadmap, prioritising enhancements and delivering improvements across user experience, functionality, accessibility, performance and system integration. The role will work closely with internal stakeholders and external partners to ensure the website meets audience needs, supports business objectives and delivers measurable value.
Responsibilities
Website Product Strategy and Roadmap
- Lead website product vision, strategy and roadmap, aligned with organisational priorities, audience needs and the wider digital ecosystem.
- Conduct product discovery through research, analytics, stakeholder engagement and customer feedback.
- Translate validated audience and business needs into clear product requirements, user stories, acceptance criteria and measurable outcomes.
- Maintain and prioritise the product backlog, balancing audience value, strategic importance, effort, dependencies and operational risks.
- Develop business cases and recommendations for major website investments and enhancements.
End-to-End Product Delivery
- Manage the full website product lifecycle from discovery and requirements definition through design, development, testing, deployment, adoption and post-launch evaluation.
- Lead cross-functional delivery involving UX/UI, content, analytics, marketing, IT, CX, ticketing partners and external vendors including website enhancements, product governance and managing release, training and post-launch support.
Website Operations and Continuous Improvement
- Oversee business-as-usual website operations, enhancement requests, defect management and vendor support including coordinating website readiness for major campaigns, festivals, ticketing launches and high-traffic periods.
- Use analytics, user feedback, heatmaps, search behaviour and usability findings to identify improvement opportunities.
Integrations and Digital Ecosystem
- Coordinate business and user requirements for integrations with systems including CRM, marketing automation, analytics, ticketing, membership and customer data platform.
- Assess the user and operational impact of integration changes, data dependencies and system enhancements.
- Maintain visibility of key website dependencies, risks and integration requirements.
- Review and propose processes to improve efficiency, productivity for systems and accountability.
Performance and Impact Reporting
- Define success measures and analytics requirements before new features and enhancements are developed.
- Establish baselines and evaluate whether website improvements deliver intended audience, operational and business outcomes.
- Report on product impact, including feature adoption, user friction addressed, operational efficiencies, roadmap delivery and stakeholder value.
Vendor, Budget and Governance
- Manage website vendors and partners against agreed deliverables, service levels, timelines and quality expectations.
- Monitor website budgets, quotations, change requests and resource requirements.
- Support procurement, contract management and vendor performance reviews.
- Maintain product documentation, operating procedures, decision logs and knowledge-transfer materials.
Qualifications
- Diploma/degree in Business, Marketing, Computing/Computer Science, Information Technology related field or equivalent experience.
- Minimum 4–6 years relevant working experience in digital product management/development.
Required Skills
- Experience with Sitecore XMC or other enterprise headless CMS is preferred.
- Proven experience managing complex website builds or revamps, and digital product across its lifecycle.
- Strong understanding of UX, customer journeys, IA and web accessibility (WCAG), web analytics tools (GA4, Looker Studio) and Google Tag Manager.
- Experience with implementing Technical SEO, system integrations and APIs including but not limited to REST, JSON, webhooks, authentication, SSO etc.
- Familiarity with A/B testing tools (e.g. Google Optimize, Optimizely) and digital performance measurement.
- Ability to translate needs between business users, IT, designers, developers and vendors.
- Ability to define product outcomes, measure the impact of enhancements.
- Familiarity with Microsoft Dynamics is a plus.
- Experience developing and prioritising product roadmaps and backlogs.
- Possess QA and UAT experience.
- Excellent communication, prioritisation, and problem-solving skills.
- Strong written documentation, agency management, and budget management.
- Analytical, adaptable, proactive, and committed to continuous learning and contribution.
- A team player and adapt at working in a fast-paced and collaborative environment, managing internal and external stakeholders.
Preferred Skills
- Experience with digital marketing strategies and tools.
- Knowledge of content management systems and digital asset management.
Pay range
If you are keen to apply for this position and satisfy the requirements, please apply with your resume indicating your current and expected salary as well as details of your experiences.
We thank you for your interest in the position and Esplanade. Only shortlisted applicants will be notified.
