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Manager, Marketing [Brand & Biz Comms] (Stellar Ace)

SMRT Corporation

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10-12 Years
14 days ago
17 Viewed
1 Applied

Job Description

Job Purpose

Join Singapore's largest media owner in our journey to shape the future of the advertising landscape in Singapore. Our vibrant Stellar Ace Marketing team is dedicated to driving innovation in brand and marketing communications across both B2B and B2C channels. We are seeking an experienced and dynamic Brand & Business Communications Manager to join our team. You will be responsible for developing and implementing effective brand and business communications strategies that enhance our reputation, drive business growth, and foster strong relationships with our stakeholders.

As a Brand & Business Communications Manager, you will be responsible for crafting and conveying a consistent, impactful brand message across all company communication channels. You will play a crucial role in training staff, strategising brand messages, and establishing Stellar Ace as the largest and most connected media company in Singapore.

Responsibilities

  • Develop and execute comprehensive brand and business communications strategies that align with Stellar Ace's overall business objectives.
  • Analyse market trends and develop thought-leadership articles and material for senior leaders.
  • Craft compelling brand narratives and messaging that resonate with our target audiences, including clients, partners, and employees.
  • Develop and implement comprehensive marketing plans to enhance brand recognition and lead generation through key channels including social media, digital initiatives, events, and public relations.
  • Lead project management efforts, ensuring timely delivery of marketing content.
  • Manage the brand and business communications budget, ensuring effective allocation of resources.
  • Collaborate with business stakeholders to support business development and product innovation.
  • Ensure that customer experience (CX) strategies align with broader marketing and business goals.
  • Analyse and report on the effectiveness of brand and business communications initiatives, making recommendations for improvement.

Qualifications & Work Experience

Bachelor's Degree in Business Management, Marketing, or a related field preferred.
A minimum of 10 years of marketing experience in both B2B and B2C settings preferred.
Proven expertise in brand building, digital marketing, and customer engagement.

Skills

  • Strong project management skills with a focus on meeting deadlines and budgeting.
  • Excellent oral and written communication skills to effectively relay the brand's message across various platforms.
  • Strong analytical skills to assess marketing performance and make data-driven decisions.
  • Experience in the Media & Digital marketing industry is highly preferred.
  • Ability to perform well in a fast-paced environment, both independently and as part of a team.
  • Excellent interpersonal skills and the ability to manage internal and client-facing communications effectively.

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About SMRT Corporation SMRT Corporation Ltd (SMRT) is a public transport services provider. Our primary business is to manage and operate train services on the North-South Line, the East-West Line, the Circle Line, the new Thomson East-Coast Line and the Bukit Panjang Light Rail Transit. This is complemented by our bus, taxi and private hire vehicle services. An exciting and rewarding career is waiting for you at SMRT. Join us and embark on a journey that matters. You Matter - we take care of you and your well-being. Your Work Matters - your ideas and contributions work towards building the future of our transport system and create positive impacts to the community. Your Development Matters - we offer diverse careers and learning opportunities for our people to grow you to the fullest of your potential. Come onboard the SMRT journey today. Vision Moving People. Enhancing Lifestyles Core Values Respect, Integrity, Safety & Service, Excellence

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