Responsibilities
Manager, Growth & Partnerships - Agency Business
Description
The Growth & Partnership team in Mediacorp drives meaningful revenue growth by connecting brands, agencies and consumers through impactful partnerships, data-led strategies and creative loyalty solutions that extend beyond Mediacorp's owned ecosystem. The
AgencyPartnership team is a subset of the G&P team, that builds, manages, and expands strategic collaborations and relationships with large and small agencies to drive revenue, strengthen partnerships, and drive innovation and new business opportunities.
Responsibilities
We are looking for a dynamic and driven Manager, Growth & Partnerships to join
Mediacorp. As a key member of the team, the role will be responsible for
the following:
- Work with the Lead to orchestrate and execute the commercial deal strategy, including Trading deals for Holding Companies and Key Independent Agencies.
- Manage the working-level agency conversations, and day-to-day dealings.
- Prospect and acquire new leads across different agencies, with follow-ups that drive greater engagement and revenue growth
- Manage key relationships with internal stakeholders and agency account directors & leads, by establishing a regular cadence or where relevant, with a goal of prospecting and enhancing media revenue opportunities
- Monitor and track other publisher & digital competitor offerings, which can potentially lead to strategies on go-to-market collaterals and packages
- Work with the Lead to coordinate agency briefings through liaisons with internal solutions teams and deliver high-value Agency roadshows/events that evangelize MPL properties and partner networks, further championing MPL as a market-leader in the Singapore advertising space.
- To create data-driven Agency presentations using market insights, case studies, and product collateral from our Solutioning teams
- Bring creativity and adaptability to presentations, with the drive and confidence to make new connections across agency members
Qualifications
Requirements
- Bachelor's degree
- 5 or more years of experience in Omni-channel media, incl. Digital
- Experience working in or with agencies required
- Strong knowledge of Singapore's media landscape
- Experience in relationship dynamics among media publishers, agencies & marketing clients
- Experience in nurturing AdTech, Martech and data-driven partnerships alongside media activation.
- Consistently demonstrates a growth mindset; embracing continuous learning; challenging the status quo, being brave, owning failures and rapidly iterating.
- Passion for creating a diverse and inclusive culture, where everyone can bring their full and authentic selves; where all voices are heard; and where the team can do their best work as a result. A commitment to and track record of positively contributing to team culture and lifting others up.
