About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
As a Growth Content Manager at Airwallex, you'll be responsible for creating and editing high-quality content that builds brand authority, drives awareness and education around our products, and ultimately boosts organic traffic and conversions. Your primary focus will be leading content production to fuel SEO growth-ensuring everything you produce is optimised for search, aligned with our brand voice, and genuinely engaging for our audiences.
You'll collaborate closely with the SEO team and cross-functional stakeholders to identify topics, trends, and opportunities that support our business goals. This role requires strong project management and writing skills, a solid understanding of SEO best practices, and the ability to work both independently and collaboratively.
We're looking for someone who can think strategically and creatively-balancing SEO performance with broader brand storytelling. If you're a proactive, detail-oriented content marketer with a passion for impactful writing, this could be the perfect opportunity for you.
This role is based in Singapore.
Responsibilities:
- Develop and execute SEO-driven content strategies that align with business goals and resonate with target audiences across blog posts, landing pages, and other web assets
- Create and edit high-quality, engaging, and relevant content that balances SEO optimisation with a reader-first approach
- Collaborate with cross-functional teams-including design, product marketing, and regional marketers-to ensure content consistency and impact
- Stay current with industry trends and best practices in SEO, content marketing, and digital strategy
- Manage the editorial calendar and oversee content production timelines
- Work with a network of freelancers and/or agencies to ensure content quality accurately reflects Airwallex's value propositions
- Provide editorial feedback and guidance to junior writers and external contributors as needed
- Fact-check all content and ensure accuracy, correct grammar, and alignment with editorial standards
- Support the publishing and formatting of content within our Content Management System (CMS)
- Maintain high editorial standards while ensuring deadlines and performance targets are met
- Leverage AI tools effectively to enhance content creation and efficiency
- Establish and optimise workflows for content planning, development, and approval
- Identify content gaps and propose ideas to improve quality, engagement, and on-page experience (including UI/UX considerations)
- Partner closely with the SEO team to grow blog traffic in line with quarterly goals
- Ensure all content aligns with the Airwallex brand voice, tone, and editorial style
- Track and report on content performance to measure impact and guide future strategy
Who you are
We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:
- Minimum of 5 years experience in SEO content management, with a strong track record of driving organic growth
- Exceptional writing, editing, and grammar skills, with a keen eye for detail
- Experience in B2B content marketing, preferably within the finance or fintech sector
- Proven project management experience within content marketing, including the ability to coordinate with multiple global stakeholders
- Strong interpersonal and communication skills, with the ability to collaborate effectively across teams
- Hands-on experience using content management systems (CMS) to publish and manage digital content
- Solid understanding of website traffic and engagement metrics, with working knowledge of tools like Google Analytics
- Deep expertise in SEO content best practices, including familiarity with Google's E-E-A-T guidelines
- Adaptable and growth-minded, with a bias for action and comfort operating in a fast-paced, high-growth startup environment
- Ability to navigate ambiguity, take initiative, and drive projects forward independently
- Bachelor's degree
