As a Core Member Of The Performance Marketing Team, You Will Have The Opportunity To Drive And Contribute To a Wide Range Of Strategic Initiatives, Including
- Paid Digital Media Campaigns such as SEM, Programmatic Display, Social & More
- Performance management and Reporting
- Data & Analytics Projects
- Personalisaton & Retargeting
- Leveraging on MarTech/AdTech to drive outcomes
A/B Testing Of Digital Assets
Marketing Performance & Analytics Support creation and maintenance of performance dashboards Track and report of funnel metrics Prepare weekly performance summary Use tools such as Google Analytics, Tableau and more to solve business problems Digital Marketing Campaign & Operations Support Work with stakeholders such Brand & Marketing, Campaign Managers, Data and more to conceptualize digital marketing campaigns Launch digital marketing campaigns to support business growth objectives Assist in establishing, measuring and optimization of digital paid media performance Campaign budget management Data Quality & Measurement Support Work along with agency on tagging, tracking and firing of floodlights and trackers Ensure the proper setup of tagging for marketing campaigns and initiatives Help to manage, track and raise issues on analytic tracking Agencies & Stakeholder Coordination Act as coordinator between stakeholders and third parties agencies: Media agency, Brand Marketing, Personalisation agency, Data Agency and more Ensure timely execution and escalation of request to meet timelines Optimisation & Experimentation Track test and learn initiatives which cover Journey design, creative and copy test, funnel and application form changes Create and maintain logs on A/B test cases and experiments Work with Brand & Marketing to develop new creatives to drive performance Support post-campaign reviews and learnings Tools & Platform you will be working with- Google Analytics (GA4)
- Looker Studio/Tableau
- Customer Data Platform (Salesforce)
- CRM (Salesforce)
- Google Ads/Meta
- Project Tracker/Scrum (Jira & Confluence)
- Preference for Bachelor of Business (Marketing, Business Analytics, Banking & Finance, Risk Analytics)
- Fresh Graduate will be considered
- Ideal candidate should have at least 5 years of experience working in Banking, Insurance, Fintech, Media agency or related field
- Stron
g analytical and logical thinking
- Comfortable working with data to gather insights and reporting
- Ability to problem solve and work with ambiguity at times
- Strong attention to detail
- Good written and verbal communication
- Know how to use Microsoft office especially excel
- Basic programming and scripting skills will be a plus
How You Succeed
- Champion and embody our Core Values in everyday tasks and interactions.
- Demonstrate high level of integrity and accountability.
- Take initiative to drive improvements and embrace change.
- Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
- Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.
Who We Are
Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei. The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of AA- by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world's most highly-rated banks, with an Aa1 rating from Moody's and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World's Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
To All Recruitment Agencies
Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.
Work Locations
SG-GE Centre
