Job Overview
The Kallang Group is looking for a Manager / Senior Manager, Digital Content & Experience to lead the management, governance and optimisation of content across our key patron-facing digital platforms. Sitting within the Digital Experience and Strategy team, this role will be responsible for the digital content experience across the website, mobile app, digital signage and other relevant digital platforms as the mandate evolves. The role goes beyond day-to-day content updates. It requires a strong content manager who can establish scalable content governance, manage the digital content calendar, act as the business owner and superuser of the CMS, and work with stakeholders to continually improve how patrons discover, navigate and engage with The Kallang across digital touchpoints.
The successful candidate will bring a strong understanding of content operations, CMS management, frontend digital experience, analytics, SEO and GEO. They will be expected to use data and insights to improve traffic, engagement, content effectiveness and patron journeys across our digital ecosystem. This is a key role for someone who can combine content discipline, stakeholder management, platform understanding and a patron-first mindset to elevate the digital experience across The Kallang.
Key Responsibilities
Digital Content Management and Governance
- Lead the planning, management and optimisation of digital content across the website, mobile app, digital signage and other relevant digital platforms.
- Establish and manage internal content governance, including content submission processes, approval workflows, publishing standards, content ownership, service levels and escalation processes.
- Manage the digital content calendar across key platforms, ensuring that content is timely, accurate, coordinated and aligned with events, campaigns, precinct activity and business priorities.
- Ensure content across digital touchpoints is consistent, accurate, brand-aligned, accessible and relevant to patron needs.
- Develop content standards, templates and guidelines to support quality, consistency and scalability across teams.
- Regularly audit digital content to identify outdated, duplicated, inconsistent or underperforming content, and coordinate improvements with relevant stakeholders.
CMS Ownership and Content Operations
- Act as the business owner and superuser for the CMS, currently Adobe Experience Manager, supporting content publishing, workflows, templates, user access and governance.
- Build scalable content operations that potentially allow appropriate ownership to be transferred to business teams while maintaining clear standards, controls and oversight.
- Work with internal teams to onboard users, define CMS ways of working, improve publishing processes and ensure effective use of CMS capabilities.
- Coordinate with Technology, Product, vendors and other stakeholders on CMS enhancements, content-related platform issues and workflow improvements.
- Support the development of a structured content operating model across web, app and digital signage.
Traffic, Engagement and Frontend Performance
- Own and monitor key patron-facing digital metrics across relevant platforms, including traffic, engagement, content performance, search visibility and frontend journey effectiveness.
- Use tools such as Google Analytics, Adobe Analytics or other dashboarding platforms to evaluate user behaviour, content effectiveness and digital journey performance.
- Provide regular insights and recommendations to improve patron engagement, content discoverability, navigation and conversion across digital platforms.
- Work with stakeholders to define relevant frontend performance metrics and ensure they are tracked, reviewed and acted upon.
- Identify opportunities to improve content journeys across web, app and onsite digital touchpoints.
SEO, GEO and Discoverability
- Own SEO, GEO and related frontend discoverability metrics, working with internal stakeholders and external vendors to improve organic visibility and content findability.
- Develop and manage content optimisation practices across metadata, page structure, search-led journeys, structured content and discoverability.
- Monitor search performance, keyword opportunities, content gaps and emerging behaviours in both traditional and AI-enabled search environments.
- Partner with Marketing, Content, Product and Technology teams to improve search-led patron journeys across The Kallang's digital platforms.
- Ensure digital content is structured and maintained in a way that supports discoverability, relevance and long-term performance.
Patron Experience and Journey Optimisation
- Act as the voice of the patron across digital content and frontend experiences, with a focus on how users discover, navigate and engage across web, app and onsite digital touchpoints.
- Work with Customer Experience, Marketing, Product, Technology, Operations and other stakeholders to identify friction points and improve patron journeys.
- Support design, content and customer journey optimisation initiatives that improve usability, clarity, engagement and service experience.
- Translate patron insights, analytics and stakeholder feedback into practical content and experience improvements.
- Ensure digital content supports the end-to-end patron experience before, during and after events.
Stakeholder and Vendor Collaboration
- Work closely with internal teams including Marketing, Customer Experience, Technology, CRM/Loyalty, Data & Analytics, Customer Service, Venue Operations, Audio-Visual, Sales and relevant business units.
- Coordinate with external vendors, agencies and platform partners on content, CMS, analytics, SEO/GEO and frontend optimisation initiatives.
- Serve as the key point of contact for digital content governance, CMS usage, content performance and frontend content experience.
- Facilitate alignment across teams to ensure digital content supports business priorities while maintaining a consistent and patron-first experience.
Requirements
- 5-8 years of experience in digital content management, content operations, CMS management, SEO, digital marketing, ecommerce, frontend digital experience or related roles.
- Experience managing digital content across websites, mobile apps, CMS platforms and other patron- or customer-facing digital touchpoints.
- Strong understanding of content governance, content calendars, publishing workflows, content lifecycle management and stakeholder coordination.
- Hands-on experience with CMS platforms; experience with Adobe Experience Manager is preferred.
- Strong understanding of SEO, content optimisation and organic discoverability. Exposure to GEO or AI search optimisation would be advantageous.
- Familiarity with analytics tools such as Google Analytics, Adobe Analytics or other dashboarding platforms, with the ability to interpret data and turn insights into action.
- Good understanding of UX/UI principles, information architecture, frontend content structures and responsive digital experiences.
- Working knowledge of HTML, CSS, CMS templates or frontend content implementation is advantageous.
- Strong stakeholder management skills, with the ability to work across Marketing, CX, Technology, Operations, Data, vendors and business teams.
- Strong organisational skills, with the ability to manage content calendars, governance processes, competing priorities and time-sensitive updates.
- Able to balance strategic thinking with hands-on content management and operational follow-through.
Others
- Experience in sports, entertainment, lifestyle, venues, attractions, hospitality, retail, ecommerce or other customer-facing industries would be beneficial.
- Experience managing content for event-led, campaign-led or high-traffic digital platforms would be advantageous.
- Experience with digital signage or onsite digital touchpoints would be a plus.
- Exposure to Salesforce, CRM, loyalty, marketing automation or customer engagement platforms would be a value-add.
- Experience working with external agencies, technology vendors or platform partners would be beneficial.
Why Join Us
This is an opportunity to shape how patrons, fans and visitors discover and engage with The Kallang across digital platforms.
As part of the Digital Experience and Strategy team, you will play a key role in building the content governance, CMS practices, performance visibility and frontend experience standards needed to support a growing digital ecosystem. You will work across website, app, digital signage and other evolving digital touchpoints, helping to ensure that content is not only accurate and timely, but also engaging, discoverable and aligned with the needs of patrons.
The role is ideal for someone who wants to move beyond content updates into a broader digital content leadership role that combines governance, analytics, SEO/GEO, CMS ownership and patron experience optimisation.
If you are facing issues submitting your application through Linkedln, please email us your resume at [Confidential Information] with the job title.
Only shortlisted candidates will be notified.
The level of appointment will depend on the qualifications and experience of the candidate.
For more information on The Kallang Group, refer to www.thekallanggroup.com.sg
