About the Company
The COMO Group represents an integrated approach to living well, grounded in a celebration of diversity and a deep respect for authenticity. The Group's businesses extend across hospitality (COMO Hotels and Resorts), fashion (Club21, Kids21, Dover Street Market Singapore), wellness (COMO Shambhala), organic living and specialty foods (COMO Dempsey, Culina and SuperNature) and philanthropy (COMO Foundation).
About the Role
This role is responsible for owning, operating, and scaling COMO Group's Customer Data Platform (CDP) and Marketing Automation (MA) platform across all business units. The role ensures that customer data in our CDP is reliable, customer actions consistently trigger the relevant automated marketing messages and business outcomes are measured. This role sits on the intersection of Marketing, Data, and Technology, and acts as the day-to-day operational owner of the Group's CDP and MA stack.
Responsibilities
(A) Customer Data Platform (CDP) Ownership
- Support day-to-day configuration and operation of Tealium CDP
- Build and maintain event and audience attributes, segmentation rules, and trigger logic
- Support identity stitching and ID resolution setup
- Ensure accuracy, consistency, and governance of customer data within CDP across all business units
- Maintain data dictionaries, naming conventions, and attribute documentation
- Monitor data ingestion pipelines and proactively resolve data quality issues
- Partner with MIS Team and vendors to resolve upstream and downstream integration issues
(B) Marketing Automation & Journey Delivery
- Support the design, build, testing, and deployment of customer journeys across business units
- Maintain existing journey logic, triggers, and performance tracking
- Assist with QA and troubleshooting of journeys
- Support campaign and always-on automation execution with the Group CRM team
(C) Data Quality, Integrations & Platform Stability
- Monitor the health of integrations between Tealium, Emarsys, Shopify, POS systems, Loyalty Platforms and all other data sources within COMO Group
- Identify and resolve issues related to missing and duplicate events
- Support integration of new data sources or channels as the Group stack evolves
- Ensure CDP and MA platforms are reliable, well-maintained, and ready for ongoing use
(D) Performance Measurement & Optimization
- Support tracking and analyze performance of journeys and segments across business units
- Support reporting and dashboards for Group and BU stakeholders
- Identify opportunities to improve journeys and support the implementation of updates
(E) Internal Enablement & Governance
- Act as the internal subject-matter expert and key point of support for CDP and Marketing Automation
- Define and document best practices, standards, and governance across business units
- Support BU marketing teams on platform usage and segmentation best practices
- Support BU teams while maintaining centralized Group standards
Requirements
- 5-8 years of experience in MarTech, CDP, CRM, or Marketing Automation roles
- Hands-on experience with:
-Customer Data Platforms (e.g. Tealium, Salesforce Data Cloud)
-Marketing Automation platforms (e.g. Emarsys, Braze, Salesforce Marketing Cloud, Klaviyo)
- Strong understanding of how customer journeys are designed, how data is segmented, how events are tracked, and how customer identities are linked across systems
- Comfortable working with data structures and system integrations
- Able to operate independently and work cross-functionally with Marketing, Technology, and external partners
