Manager, Business Development, Branding & Marketing

You plays a strategic and executional role in driving revenue growth, strengthening brand positioning, and supporting integrated marketing initiatives across Curate Kitchen's group of businesses.

The role requires a strong combination of commercial acumen, market insight, stakeholder

management, and cross-functional collaboration. The Senior Manager works closely with the

Head, Business Development, Branding and Marketing to translate strategic direction into

actionable business development initiatives and brand-led growth outcomes, while ensuring

alignment with operational capabilities and corporate objectives.

Business Development Responsibilities

Key responsibilities include:

1. Growth Strategy Execution

Support the development and execution of business development strategies to achieve

revenue growth and market expansion objectives.

2. Market & Customer Analysis

Analyse market trends, customer requirements, and competitive landscapes to identify

new business opportunities and emerging demand segments.

3. Client Acquisition & Account Management

Build, manage, and maintain strong relationships with corporate clients, partners, and

key stakeholders to drive long-term business value.

4. Sales Pipeline Management

Manage sales pipelines from lead qualification through proposal development,

negotiation, and contract finalisation, ensuring timely follow-ups and conversion

discipline.

5. Tender & Proposal Management

Lead and coordinate tender submissions, commercial proposals, and client

presentations in collaboration with operations, culinary, finance, and quality teams.

6. Commercial Negotiation Support

Support negotiations on pricing, scope, and commercial terms to ensure mutually

beneficial and commercially viable agreements.

7. Cross-Functional Alignment

Work closely with internal departments to ensure proposed solutions are operationally

feasible, compliant, and aligned with brand positioning.

8. Performance Tracking & Reporting

Track sales performance, conversion rates, and revenue metrics, providing structured

reporting and insights to the Head, Business Development, Branding and Marketing.

Marketing & Branding Responsibilities

Key responsibilities include:

1. Marketing Strategy Execution

Implement marketing and branding initiatives aligned with the company's overall brand

strategy and commercial objectives.

2. Brand Management

Ensure consistent brand messaging, tone, and visual identity across all marketing

materials, proposals, digital platforms, and client-facing communications.

3. Content & Campaign Development

Support the development of marketing content and campaigns across digital, print, and

corporate channels to drive brand awareness and lead generation.

4. Digital & Performance Marketing Oversight

Monitor digital marketing performance metrics, including lead generation, engagement,

and conversion effectiveness, and recommend optimisation actions.

5. Stakeholder Collaboration

Collaborate with internal stakeholders across sales, operations, culinary, and

management teams to ensure marketing initiatives are aligned with business priorities.

6. Market Visibility & Positioning

Support initiatives that enhance Curate Kitchen's visibility in the market, including

participation in industry events, partnerships, and promotional activities.

7. Budget & Resource Coordination

Assist in managing allocated marketing budgets to ensure efficient use of resources and

maximised return on investment.