Manager, Analytics, Tim Hortons, APAC

About RBI

Restaurant Brands International Inc. (RBI) is a global leader in the quick service restaurant industry, managing iconic brands such as Tim Hortons, Burger King, Popeyes, and Firehouse Subs. With over 30,000 restaurants worldwide, RBI is committed to innovation, growth, and building the most beloved restaurant brands. Our dynamic culture empowers employees to take ownership and drive impactful results.

Position Overview

The Marketing Analytics role at Tim Hortons APAC drives sales and marketing strategy across APAC markets by delivering insights to support product, pricing, and promotional decisions. This role demands ownership, analytical expertise, and an entrepreneurial spirit that aligns with RBI's core values.

Key Responsibilities

1. Data Analytics

Use SQL and advanced analytics techniques for data mining and insights generation to support proactive calendar planning and strategic recommendations.

Conduct PMIX (Product Mix) analysis, sales forecasting, and ticket and guest segmentation to drive business performance.

Create data visualizations and reports to communicate insights to franchisees and senior stakeholders, ensuring accessibility and alignment on performance metrics.

Develop performance forecasts based on historic trends and seasonality to aid leadership and franchisees in performance management and calendar planning.

2. Franchisee Communication:

Develop and maintain strong relationships with key franchisee stakeholders.

Collaborate with franchisee marketing leaders to secure alignment and buy-in on identified opportunities.

3. Strategic Planning

Analyze competition and pricing data to evaluate business performance and inform long-term brand strategy.

Interpret broader brand and product research to identify short-term sales opportunities and long-term growth pillars.

Required Skills and Experience

• 3-5 years of relevant experience in marketing analytics, data analysis, or a highly analytical role in a related field.
• Demonstrates ownership, self-motivation, and an entrepreneurial mindset.
• Strong analytical skills, with proficiency in SQL, Excel, and PowerPoint capable of conducting complex data analysis to drive business decisions.
• Ability to structure research questions, break down problems, build analytical models, and develop comprehensive recommendations.
• Excellent interpersonal and communication skills, with the ability to effectively present and persuade at senior leadership levels.
• Able to thrive in a performance-focused environment, consistently meeting or exceeding targets
• Highly self-motivated and eager to explore new areas. Strong desire to drive results and continuously improve processes and strategies.
• A bachelor's degree is required a Master's Degree or MBA is an asset.