About Starbucks
Starbucks Singapore is proudly operated under licence by Maxim's Caterers Limited, a leading restaurant operator in Asia. Since opening our first store at Liat Towers on 14 December 1996, Starbucks has grown to become more than just a coffeehouse brand — it is a place where great coffee, genuine connection and uplifting experiences come together.
At Starbucks, we believe we are not in the coffee business serving people, but in the people business serving coffee. Our partners are at the heart of everything we do, bringing our mission to life each day:
To inspire and nurture the human spirit — one person, one cup and one neighbourhood at a time.
As a Starbucks partner, you become part of something much bigger than just yourself.
About the Role
This role contributes to Starbucks Singapore's success by supporting the growth, engagement, and business impact of the Starbucks Rewards™ programme, one of Singapore's leading loyalty programmes. The Loyalty Marketing Executive supports CRM campaigns, member communications, customer lifecycle initiatives, Starbucks Card and eGifting activities, and POS administration for Category, helping to strengthen customer loyalty and deliver differentiated, engaging member experiences across digital and in-store touchpoints.
Responsibilities and essential job functions include but are not limited to the following:
CRM Campaigns and Lifecycle Management
- Monitor and review Starbucks Rewards™ member lifecycle initiatives, using data insights and learnings to identify opportunities to improve engagement, retention, and campaign effectiveness.
- Maintain the Starbucks Rewards™ campaign calendar and coordinate with cross-functional teams to ensure campaigns are delivered accurately, on time, and in line with pre-defined objectives.
- Implement CRM campaigns, communications, and initiatives using test-and-learn approaches such as audience segmentation, offer testing, channel testing, and performance review.
- Develop and set up mass and targeted member communications across EDMs, SMS, mobile app push notifications, and in-store collaterals, ensuring content is accurate, timely, and aligned with campaign objectives.
- Lead pre-launch set-up and testing for CRM campaigns and communications to ensure customer journeys, mechanics, rewards, and communications are configured accurately before launch.
- Conduct regular competitor checks on CRM programmes, loyalty campaigns, member promotions, and gifting initiatives to identify market trends and potential improvement opportunities.
- Manage Starbucks Card launch plans, ordering, and inventory to support timely campaign launches and gifting initiatives.
- Plan and manage eGift platform activities and related communication strategies to support overall gifting objectives across Starbucks Card and eGifting.
CRM system and operation management
- Support the execution of process and procedure improvements across the Starbucks Rewards™ programme and Starbucks Card functions to enhance the overall user experience across in-store, mobile app, and member portal touchpoints.
- Work with vendors and the IT team on system enhancements, troubleshooting, and functionality improvements related to the Starbucks Rewards™ programme and Starbucks Card.
- Assist Customer Service and Operations teams with day-to-day enquiries and issue resolution related to the Starbucks Rewards™ programme and Starbucks Card, providing timely guidance and escalation support where required.
- Periodically review customer-facing materials, operations training materials, and support tools for the Starbucks Rewards™ programme to ensure information remains accurate, clear, and operationally relevant.
- Other duties and responsibilities as assigned.
Job requirements
- Diploma/Degree in Business or equivalent
- 1–2 years experience in CRM, loyalty, digital marketing, campaign operations, or related B2C marketing; strong interns or fresh graduates may be considered.
- Analytical, detail-oriented, and able to turn campaign data into practical insights or recommendations.
- Experience in retail or F&B industry preferred.
- Basic Photoshop, Canva, or image editing skills are an advantage.
- Familiarity with CMS, CRM, or marketing automation tools such as Braze is an advantage.
- Adaptable in a fast-paced, changing environment.
- Clear, concise verbal and written communication skills.
- Able to work independently and collaboratively.
- Strong time management and coordination skills, with the ability to manage timelines, stakeholders, and deadlines.
- Good vendor coordination skills, including requirements alignment, follow-up, and issue resolution.
- Ability to act resourcefully and creatively
