G2G and OffGamers are two of the largest names in the global gaming marketplace, and we're building out subscription programmes across both — covering buyer and seller products. This is a net-new function, not a maintenance seat. We need one person to own the full lifecycle end to end: design it, launch it, prove it retains, and keep it commercially healthy.
You'll sit at the intersection of product marketing, data, and CRM, reporting into senior marketing leadership and working hand-in-hand with Finance, CS, BI, and Product.
Subscription programme management
- The end-to-end roadmap for G2G and OffGamers subscription products — from onboarding flow to renewal rate.
- Subscriber acquisition and Year-1 launch targets.
- Weekly subscription health monitoring: conversion rate, churn, MRR, and payback period.
- Subscriber voucher and rewards mechanics — redemption rates, GMV uplift, and cross-subscription performance.
- Closing programme design decisions with Finance and Product, and keeping launch timelines on track.
User retention — G2G & OffGamers
- Repeat-purchase rate and cohort retention curves for both platforms.
- Reactivation campaigns for dormant buyer segments across all tiers.
- The G2G Points ROI framework: redemption rates, wastage analysis, and bonus-ceiling optimisation.
- Retention initiatives across a structured, multi-pillar retention framework.
- Monthly retention pulls with the data team — buyer tier counts, XP cohorts, spend-per-tier.
Data & reporting
- Monthly traffic efficiency reports — CPC vs organic, acquisition cost, purchaser rate, ARPPU.
- Subscription financial models — ARPU, churn scenarios, full economic multiplier.
- The A/B testing calendar for retention and subscription messaging.
- Reporting accuracy — nothing reaches senior leadership until the numbers are sound.
Stakeholder communication
- Weekly and monthly retention/subscription KPIs presented to the Head of Branding & Marketing and CEO.
- Finance sign-off on voucher economics and points bonus ceilings.
- Cross-functional execution with CS (SLA delivery), Product (feature gating), and BI (data integrity).
Must-have ( Requirements )
- 3–5 years in growth, lifecycle, CRM, or subscription marketing — ideally in e-commerce, gaming, or marketplace.
- A proven track record running reactivation or retention campaigns (email, push, in-app) with measurable lift.
- Experience briefing and aligning Finance, Product, and CS on programme economics.
- Excellent written communication — you'll produce CEO-level decks, not just slide support.
Nice-to-have
- SQL or equivalent comfort pulling and shaping your own data.
- Hands-on experience with BI tooling (Looker, Tableau, Power BI) and advanced spreadsheet modelling.
- Direct exposure to gaming, digital goods, or high-volume transactional marketplaces.
- Experience standing up a programme from zero rather than inheriting a running one.
