We are looking for an APAC Lifecycle Merchandising Manager for a 12 month contract role with a Global entertainment and technology client. This role builds locally-relevant lifecycle merchandising strategies for APAC markets that can scale where the opportunity exists - engaging members at key moments in their relationship with the client
What Will You Do:
- Build lifecycle management strategies (acquisition through retention, and re-engagement, ) tailored to the distinct business dynamics of APAC markets, from early growth to mature.
- Work directly with Product Merchandising local leadership to understand business context and member behavior, and translate that into merchandising lifecycle plans grounded in local business reality.
- Develop fluency in self-serve dashboards to derive actionable product/ member insights.
- Partner with the regional product merchandising team to align lifecycle strategy with broader merchandising priorities.
- Work with the global core team to adapt and localize global programs, flagging where and why a global default won't hold in an APAC market and surfacing local business needs.
- Develop robust learning and testing plans with the performance analytics team, seeking to prove impact and build strong learning loops with deployed strategies.
What Will you Need:
- At least 7 years experience in lifecycle, CRM or merchandising strategy for a subscription, streaming, or digital product business, ideally with exposure to multiple markets at different growth stages.
- You think beyond channel and message cadence, and are equally focused on how content curation and discovery surfaces (what members are shown, and when) drive retention.
- Comfortable working with both data and narrative.
- Experience in connecting global program goals and local market realities/ needs in both directions, not just receiving global direction and applying it.
- Able to prioritize and make tradeoffs explicit when capacity doesn't match the number of markets or asks in front of you.
- Independent, self-driven and comfortable operating across time zones and market maturity levels without a single fixed playbook to follow.
