Plan and drive audience acquisition through various channels, including marketing direct, regional sales, partners, SDRs, and external agencies.
Liaise with the central marketing team and other business entity marketing teams to broaden reach of target ICPs and amplify marketing activations.
Manage lead import and scrubbing processes to ensure data accuracy and quality.
Track account engagement across different stages of the customer journey, providing regular updates and insights.
Build and maintain positive relationship and communication with security and portfolio sales in region to align dynamic business priorities.
Coordinate and manage customer activations, working with Marketing Operations to create registration pages, implement and automate workflows and ensure a consistent experience for customers across channels.
Collaborate with external agencies to execute marketing activations, events, and other promotional activities.
Maintain relationships with internal teams (sales, marketing, digital) and external partners to drive successful program execution.
Qualifications:
Our ideal candidate will have 5+ years of professional marketing experience in the technology industry
Bachelor's degree in Marketing, Business, Communications, or a related field.
Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.
Strong internal communication skills, problem solver, ability to collaborate and work under pressure in a fast-paced matrixed organization
Need to have a can-do attitude and tenacity to drive recruitment for program success
Comfortable collaborating with global / regional / local colleagues as part of a physical or virtual team
Self-motivated, can empower and influence others and can operate with a high degree of autonomy.
