- Drive AI-powered marketing transformation at a leading regional brand.
- Lead high-impact strategies shaping customer engagement and business growth.
About Our Client
Our client is a leading regional telecommunications and digital services provider, serving millions of consumers with cutting-edge mobile, broadband, and entertainment solutions. The organization is recognized for driving innovation in connectivity and customer experience, leveraging advanced technologies like AI to transform marketing and engagement strategies.
Job Description
- Consumer Base Management: Reduce churn, improve ARPU, and achieve upsell targets through strategic lifecycle management.
- Lifecycle Marketing Strategies: Conceptualize and execute retention and loyalty initiatives.
- AI-Enabled Marketing Transformation: Integrate AI for hyper-personalization, segmentation, and real-time decisioning.
- Market Monitoring: Stay updated on market trends and competitor strategies to maintain relevance.
- Innovative Campaigns: Implement hyper-personalization, contextual targeting, and automation.
- Customer Analysis & Reporting: Own customer data, track campaign effectiveness, and report weekly.
- Team Development: Build and manage a high-performance team.
- Campaign Execution: Manage targeting, segmentation, and streamline communications.
The Successful Applicant
- Education: Bachelor's in Business/Marketing/Finance
- Experience: Large corporation/MNC experience in lifecycle marketing, churn management, and customer analytics.
- Technical Skills: Marketing strategy, customer journey design, loyalty programs, digital channels, and Telco data analytics.
- Soft Skills: Leadership, stakeholder management, creativity, analytical thinking, and strong communication.
What's on Offer
- Attractive base salary aligned with senior leadership roles in marketing, plus annual performance bonus.
- Opportunities for leadership development, exposure to AI-driven marketing innovation, and cross-functional collaboration.
- Work on high-impact strategies for one of Asia's largest consumer businesses, shaping customer engagement at scale.
Contact
Elaine Lai (Lic No: R22110360/ EA no: 18S9099)
Quote job ref
JN-122025-6903728
Phone number
+65 6416 9892
