Lead UX/UI Designer

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About the Role

The Lead UX/UI designer is responsible for defining, leading, and delivering high quality user experiences across digital tools and platforms that support business objectives and user needs. This role translates UX/UI strategy into effective design execution, drives end-to-end experience delivery, and ensures consistency, usability, accessibility, and compliance with AIA Group Design Standards.

Acting as a trusted design partner to business stakeholders and technology teams, the Lead UX/UI designer champions user centered design through research driven insights, stakeholder collaboration, and measurable outcomes, while mentoring UX designers to uplift design quality and delivery excellence.

Design Leadership & Strategy

• Define and articulate digital tool strategy, socializing it with key stakeholders for buy-in & alignment.

• Influence product strategy by contributing user insights and design recommendations early in planning and prioritization cycles.

• Provide design effort estimation to support planning and resourcing of projects.

• Review and guide design work to ensure high quality outcomes, consistency, usability, and adherence to AIA Group Design Standards.

• Coach and mentor offshore junior designers through constructive feedback, design critiques, and capability development.

Design & Experience Delivery

• Lead the end-to-end UX/UI design across research, ideation, wireframing, prototyping, usability testing, design handover and design QA.

• Translate user needs and business requirements into intuitive and effective design solutions.

• Maintain a high level of attention to detail and design consistency across screens and flows.

• Produce clear design documentation to support development and implementation.

• Proactively identify UX/UI issues and recommend improvements and iterate designs based on feedback from users, stakeholders, and delivery teams.

• Ensure digital experiences across all platforms are consistent, accessible, and aligned with AIA Group Design Standards while meeting local regulatory compliance requirements.

User Research & Insights

• Plan and conduct user research activities, including interviews, usability testing, and surveys.

• Synthesize and translate research findings into actionable design and recommendations and opportunity to improve user satisfaction & business outcome.

• Apply research insights to improve existing flows and inform design solutions.

• Monitor competitor UX/UI strategies within the insurance sector by conducting regular benchmarking of digital experiences to identify opportunities for improvements.

Collaboration & Stakeholder Engagement

• Facilitate workshops and design discussions with business stakeholders, project managers and tech lead to drive shared understanding and design decisions.

• Balance user needs, business objectives, and technical constraints to arrive at practical solutions.

• Communicate design rationale clearly using user insights and data.

Measurement & Impact

• Define and track UX/UI KPIs (task completion, System Usability Scale Score (SUSS), CSAT, in-app rating).

• Drive iterative improvements based on feedback and performance insights.

• Bachelor's degree in design (UX/UI), Human Computer Interaction (HCI), psychology, or a related field.

• At least 8 to 10 years of experience in UX/UI design, including leading complex digital initiatives with a preference for backgrounds in regulated industries like finance or insurance.

• Mastery of Figma and Adobe Creative Suite, familiarity with front-end technologies (HTML/CSS/JS) is highly valued to ensure design feasibility.

• Strong ability to use qualitative and quantitative data to inform design decisions and prove business impact.

• Strong experience in end-to-end UX/UI delivery across research, interaction design, and validation.

• Proven ability to guide and review design work to a high-quality standard.

• Strong stakeholders engagement and communication skills.