Job Description
Lead (Retail Media Business Development)
Role Overview
As the
Lead (Retail Media Business Development), you are the commercial engine of the RMN. This is a high-impact leadership role designed for a heavy-hitter who doesn't just sell space but sells
business outcomes using first-party retailer data. Leveraging 10–15 years of publisher-side experience, you will be responsible for setting the regional sales strategy and driving high-value partnerships with the world's largest FMCG/CPG brands and their holding company agencies.
You will position our unique closed-loop measurement capabilities as the premier solution for driving both brand equity and bottom-of-the-funnel conversion, acting as a market evangelist for the FPG Advantage platform.
Key Responsibilities
- Strategic Revenue Leadership
- Commercial Strategy: Define the annual sales roadmap, including territory planning, category prioritization, and revenue forecasting.
- Consultative Selling: Move beyond CPM-based selling to discuss ROAS, iROAS (Incremental ROAS), and Customer Lifetime Value (CLV) with Brand Managers and CMOs.
- The Closed-Loop Pitch: Articulate the power of connecting digital ad exposure to actual point-of-sale (POS) data, both online and in-store.
- Agency & Stakeholder Governance
- Agency Ecosystems: Navigate and own relationships with Holding Co. Commerce Leads and Investment Heads to secure Always-On budgets.
- Cross-Functional Advocacy: Partner with the Head of Business Operations and Product teams to ensure the sales feedback loop informs the RMN product roadmap.
- Joint Business Plans (JBPs): Lead the negotiation and execution of multi-year JBPs that align our RMN capabilities with client product launch cycles and seasonal peaks.
- Market Excellence & Team Mentorship
- Thought Leadership: Represent FPG at industry events, positioning the network as a leader in the cookieless, data-driven future.
- Sales Enablement: Mentor senior account managers on complex closing techniques and high-level narrative building.
Job Requirements
The Must-Haves
Experience & Domain Expertise
- Industry Tenure: 10 to 15 years of experience in Publisher-side Digital Sales or Media Leadership.
- RMN Focus: At least 3+ years specifically within Retail Media, E-commerce, or Data-Driven Performance Marketing.
- Network: An active Rolodex of senior-level contacts (CMO/VP level) within major CPG/FMCG brands.
