The Lead Data Analyst is responsible for delivering deep analytical insights to support customer lifetime management and uncover hidden drivers of customer behaviour. At its core, this role focuses on understanding customer behaviour across the entire lifecycle using data-driven approach – prospecting, acquisition, engagement, cross-sell & up-sell and retention to create long term customer value. The role entails the use of advanced analytical approach and hypothesis driven analysis. The Lead Data Analyst is expected to investigate complex business questions by breaking down the problem and triangulating across multiple datasets including structured and unstructured data. These analyses would require strong analytical and business judgment and analytical rigor. Insights generated must be evidence-based and actionable. Success is measured by the ability to influence tangible improvements in customer metrics.
- Analyse and identify key drivers across the customer lifecycle stage
- Perform customer segmentation for targeted customer strategies
- Conduct structured deep dive analyses and interpret trends of customer behaviour
- Isolate root causes using data triangulation across multiple data sources and applying statistical methods to enrich customer insights
- Design, build and enhance visual analytics assets to ensure continued relevance and usage of the dashboards by business users for making informed decisions
- Provide mentorship and guidance to other data analysts on analytical approaches and problem structuring
- Ensure all analytics project undertaking comply with both internal and external policies, guidelines and regulations
- Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks.
- Maintains awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company.
- Highlights any potential concerns /risks and proactively shares best risk management practices
- Master or Bachelor of Science degree in Business Analytics, Statistics, Economics, Actuarial Science, Data Science, Computer Science, Mathematics or equivalent disciplines that focuses on extensive use of data for analysis
- A minimum 7 years of experience participating in business intelligence and analytics projects as an individual contributor required
- A minimum 7 years of experience in data visualization tools (Tableau / PowerBI / Qlikview) is required
- A minimum 7 years of experience in SQL and Python programming is required
- Ability to analyze, identify, visualize and describe key trends within large datasets
- Hands-on experience with large volumes of data using SQL, Spark, Hadoop, or other big data ecosystems is preferred
- Good at requirements gathering, multitasking and work prioritization and being able to deliver work timely under pressure
- Understanding of banking, insurance and financial services is preferred
- Curiosity & a real passion for understanding why
- Creativity to see possibilities within the data & translate into compelling stories, decision and actions for non-technical business users
- Strong communication skills and ability to influence the business to take action using data
- High level of integrity, takes accountability of work and good attitude over teamwork.
- Takes initiative to improve current state of things and adaptable to embrace new changes
How You Succeed
- Champion and embody our Core Values in everyday tasks and interactions.
- Demonstrate high level of integrity and accountability.
- Take initiative to drive improvements and embrace change.
- Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
- Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.
Who We Are
Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei. The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of AA- by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia. Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world's most highly-rated banks, with an Aa1 rating from Moody's and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World's Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.
To All Recruitment Agencies
Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.
Work Locations
SG-GE Centre
Job
Data and AI
