Key Account Manager

Job title - Key Account Manager

Department Sales/Business Development

Work arrangement Hybrid

Employment type Full time

About us

Kalei SG, established in 2020 and headquartered in Singapore, is a full-service distributor and

brand enabler specializing in Korean beauty. The company - previously under the name

KSFBeauty - has been the driving force behind bringing viral K-beauty brands such as Torriden,

Biodance, Anua, Arencia, and Dr. Rejuall into Singapore.

With strong partnerships across leading retailers including Guardian, Watsons, Unity, and more,

Kalei focuses on offline retail distribution, brand marketing, and activation strategies to ensure

long-term growth and sustainable brand value in the Singapore market.

Why join us

Join a fast-growing skincare distributor that has been building its presence in Singapore's

beauty market for the past 5 years. We are passionate about bringing high-performance, trend-

driven brands to consumers, and we proudly represent a curated portfolio of exclusive K-beauty

names!

As part of our team, you'll enjoy:

• Established Yet Growing Business With over 5 years in the market, we combine solid industry experience with the agility of a fast-scaling company.
• Impactful Work Your contributions directly shape brand growth, retail expansion, and consumer engagement.
• Exclusive Brand Portfolio Work closely with some of the most innovative and sought- after Korean skincare brands.
• Collaborative, Passionate Culture Join a supportive team that values creativity, ownership, and continuous improvement.
• Career Development Opportunities As we expand, we offer increasing pathways for growth, leadership, and skill advancement.
• Innovation-Driven Environment We welcome fresh ideas and empower you to help elevate our brands and business strategies

About the role

We are looking for a strategic and results-driven Key Account Manager (KAM) to manage, grow,

and optimize relationships with our key retail partners. This role requires strong commercial

acumen, deep understanding of the beauty/skincare retail landscape, and the ability to activate

plans that maximize brand visibility, sell-through, and profitability. You will act as the bridge

between our brands and our partners, ensuring seamless execution, operational excellence, and

sustainable business growth.

Main Responsibilities

Account Management

Serve as the primary point of contact for key clients, building long-term relationships based on trust and performance

Understand clients business needs and provide tailored solutions and proposals

Ensure alignment with clients on brand strategies, priorities, and promotional calendars.

Resolve day-to-day issues related to stock, operations, invoicing, or merchandising.

Sales Strategy & Execution

Develop and execute strategic account plans to drive revenue and market share

Identify cross-selling and upselling opportunities across the brand portfolio.

Work with clients to secure prime product placement, retail activation slots, and campaign visibility.

Track and analyze weekly/monthly sales performance to ensure KPIs and targets are achieved.

Implement initiatives to improve sell-in and sell-through, including bundling, sampling, and seasonal promotions.

Commercial Negotiation

Lead commercial negotiations, pricing strategies, and promotional planning

Manage account-level budgets, ensuring clear ROI on trade spend and marketing investments.

Evaluate financial implications of agreements to support sustainable partnerships.

Cross-functional Coordination

Work closely with marketing to execute brand campaigns, product launches, and retail activations.

Align with supply chain and operations teams on forecasting, stock replenishment, and inventory accuracy.

Coordinate with the finance team on payment follow-ups, invoice reconciliations, and account profitability.

Ensure timely delivery and execution of merchandising materials, testers, and visual displays.

Market Intelligence & Reporting

Monitor market trends, competitor activity, and customer feedback

Prepare account performance reports, forecasts, and business reviews for management

Gather feedback from clients to support product development, assortment refinement, and marketing decisions.

Identify market gaps and recommend strategic actions to expand distribution and improve brand positioning.

Additional Responsibilities

Perform other ad hoc duties or projects as required to support business needs.

Preferred Candidate

Bachelor's degree in Business, Marketing, or a related field

35 years of experience in key account management, sales, or beauty retail highly preferred

Proven track record of managing major retail or B2B account

Strong understanding of skincare/beauty trends and customer behavior

Excellent negotiation, communication, and presentation skills

Highly organized and able to manage multiple brands, launches, and deadlines

Proficient in MS Excel, PowerPoint, and CRM tools is a must

Willingness to travel for store visits, trainings, and partner meetings