Key Account Manager

MAIN DUTIES AND RESPONSIBILITIES

1) Customer Relationships and Growth

-Build strategic relationships with buyers, category managers, group category managers and supply/online operations with CVS or other assigned accounts.

-Lead in business reviews, JBP, products distribution, assortment, pricing, trade visibility and achievement of account targets.

-Negotiate trading terms, listings, display/visibility, and promotions within approved guidelines and ROI thresholds.

-Drive sell-in and sellout growth via assortment optimization, planogram compliance, onshelf availability and in-store promotional execution.

2) Team Leadership - Merchandising and InStore Execution

-Lead and manage a team of merchandisers to deliver instore excellence within CVS, including planogram compliance, onshelf availability, promotional execution and managing stock returns.

-Ensure promotion set-up is implemented accurately and on time across all assigned stores, including POSMs, secondary displays and activation readiness.

-Oversee daily/weekly route planning, store coverage and productivity of the merchandising team to maximize channel coverage and compliance.

-Establish routines for gathering competitive intelligence (pricing, displays, NPD sightings, promo mechanics, OOS incidents) and convert insights into meaningful reports for improvements and internal stakeholders and/or principals.

-Conduct regular store visits to audit compliance, coach merchandisers and address retailer operational issues swiftly.

3) Planning, demand planning and S&OP

-Build promo calendars aligned to retailer events, submit deals on time in each retailer portal with mechanics, funding source and sales forecast.

-Postevaluate promotions (uplift, ROI, shrinkage) and continuously improve mix and depth across channels.

-Lead bottomup demand plan by account/SKU reconcile with S&OP, highlight risks and opportunities towards achievement of commercial objectives.

-Monitor inventory health (OOS risk, nearexpiry, slow movers) and execute corrective actions (pullthrough promos, transfers, markdowns).

4) Problems solving

-Coordinate with internal and external stakeholders to address and resolve retail and operational issues that surface from time to time, such as product issues, near expiry stocks, etc.

5) Analytics & Reporting

-Own weekly/monthly dashboards: in-market and scanned sales vs. target, distribution, OSA/OOS, promo performance, trade expenditure and other relevant reports.

-Use retailer POS, panel and internal data to generate insights and turn them into action plans with clear owners and dates.

6) Other duties

-Such as road shows, festive booths, company's stocks take etc, as reasonable assigned to the Assistant Key Account Manager.